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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. She can instruct marketers on leading by example and practicing what they advocate for.

Marketing 290
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How Merry People is creating impact and making a splash across the pond

Inside Retail

Since it launched in 2014, Merry People has forged purposeful partnerships that embody its values of authenticity, kindness, happiness and adventure. Our global markets are really important to us as we believe we have a unique product offering and positioning in the market.”

Boutique 261
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Global luxury brands find safer passage into India’s premium retail market

Inside Retail

With a vast population still grappling with basic needs and a price-sensitive market, many global luxury players have incurred significant losses in the past. However, recent shifts in market dynamics have transformed the approach of Western luxury brands towards India. times by 2030, reaching a staggering US$300 billion.

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Is Woolworths leading industry change by not stocking Australia Day merch?

Inside Retail

Dr Abas Mirzaei, a marketing lecturer at Macquarie University, told Inside Retail that “Woolworths is a household name, where consumers are exposed to the brand cues on a daily basis.” As one of the biggest retailers in Australia, Woolworths Group is in a position to lead industry-wide change by being an early adopter of social issues. “If

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Brandbank Group names Peter Halkett as its new CEO

Inside Retail

Halkett was formerly CEO at APG & Co – the parent of Sportscraft, Saba, and Jag – between 2015 and 2020 and at Kathmandu between 2006 and 2014. Brandbank Group founder and chairman Peter Lew described Halkett as a “seasoned leader with a strong track record of growing retail brands across domestic and international markets”.

Strategy 130
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Why so many global brands fail in Australia

Inside Retail

They arrived with great fanfare but many international retail brands have found the Australian retail market has been a graveyard. In some cases, the failed Australian ventures were part of a flawed strategy to breathe growth into struggling home market operations.

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Ardent UK expands portfolio with acquisition of The Royal Exchange in the City of London

Retail Focus

The transaction represents the latest addition to Ardent UK’s retail portfolio, following the purchase of Touchwood in Solihull in May 2021 in what was the first major shopping centre deal since the onset of the pandemic, effectively calling the retail investment market. million sq ft.

Pattern 147