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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. She can instruct marketers on leading by example and practicing what they advocate for.

Marketing 290
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Belles Hot Chicken talks crowdfunding campaign and global growth plans

Inside Retail

Since launching in Melbourne in 2014, Belles Hot Chicken (Belles) has grown to six existing locations, including a new opening in Bondi, Sydney, a few weeks ago, and is now looking to raise between $1 million and $2 million to fund further expansion. Beyond this, Belles has set its sights on international markets.

Planning 244
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Ksubi’s return to Australian shores with Bondi Beach House and what’s next

Inside Retail

It comes as the brand plans to open new stores in Sydney and Melbourne in early 2024. As an ode to its “spiritual roots” the brand will release the archival ‘BADDIES’ collection exclusively to the Australian market and the Beach House will carry further limited-run offerings to its guests.

Fashion 273
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What’s behind the slew of beauty brands exploring an IPO or sale?

Inside Retail

Rare Beauty and Merit Beauty both launched in the last five years, while Glossier and Kosas launched in 2014 and 2015, respectively. However, given the strength of the beauty market, especially for cosmetics, and the financial power of these brands in a competitive market, an IPO may be a suitable route for them to explore.

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Is Woolworths leading industry change by not stocking Australia Day merch?

Inside Retail

Dr Abas Mirzaei, a marketing lecturer at Macquarie University, told Inside Retail that “Woolworths is a household name, where consumers are exposed to the brand cues on a daily basis.” The Woolworths Group are currently implementing their third Reconciliation Action Plan.

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Why so many global brands fail in Australia

Inside Retail

They arrived with great fanfare but many international retail brands have found the Australian retail market has been a graveyard. In some cases, the failed Australian ventures were part of a flawed strategy to breathe growth into struggling home market operations.

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“It’s the right time to open some stores”: Ksubi CEO Craig King

Inside Retail

Here, we speak with CEO Craig King about the business’ revitalisation under General Pants, its in-store experience, plans for expansion in Australia, the UK and US, and the magic behind the number 23. A group called Bleach stepped in and picked up their debt and ran the business until 2014. What’s the overarching strategy behind that?

Fashion 243