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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. She can instruct marketers on leading by example and practicing what they advocate for.

Marketing 290
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Kivari, born in a market, opens two more stores

Inside Retail

The brand has its roots in a local market in Burleigh. Kivari, founded in 2014 by Kirstin-Lee Keysers, offers coastal-inspired designs that merge feminine, elevated trends with craftsmanship. Australian fashion label Kivari has opened two new retail stores – at Bondi Junction and Burleigh Heads.

Marketing 246
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How nostalgia and NFTs created a multibillion-dollar collectables market

Inside Retail

They all contribute to the multibillion-dollar market for physical and digital collectables. A report by market research and consultancy firm Market Decipher states that the global collectables market was valued at US$426 billion in 2022 and is predicted to reach US$1 trillion by 2032. million in 2020 to US$17.7

Marketing 262
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How Target Australia is changing up traditional Mother’s Day marketing

Inside Retail

In 2014, her son, Luke, was murdered by his father, a shocking tragedy that upended her life and drove her to start campaigning against family violence. The post How Target Australia is changing up traditional Mother’s Day marketing appeared first on Inside Retail.

Marketing 246
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Global luxury brands find safer passage into India’s premium retail market

Inside Retail

With a vast population still grappling with basic needs and a price-sensitive market, many global luxury players have incurred significant losses in the past. However, recent shifts in market dynamics have transformed the approach of Western luxury brands towards India. times by 2030, reaching a staggering US$300 billion.

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Michael Hill ordered by NSW Supreme Court to pay $2.6 million in damages

Inside Retail

The companies signed two separate agreements for Australia and New Zealand on May 5, 2014, under which Gispac would supply small and large paper bags to Michael Hill for the two markets. Costs and interest have also been awarded.

Location 290
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Flora & Fauna founder Julie Mathers talks authentic marketing

Inside Retail

Our 2022 report features C-level executives with decades of leadership experience, alongside start-up founders and digital specialists with a wide range of skills, from marketing to logistics. Because of this, Mathers turned to the ‘Flora & Fauna Family’ of shoppers when it came to finding a way to market the business in an authentic way.

Marketing 130