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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. She can instruct marketers on leading by example and practicing what they advocate for.

Marketing 290
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How I went from marketing manager to CEO in less than five years

Inside Retail

At first, I [worked] in technology and marketing, and then, once I moved to Australia…you know, you have to leverage your network because that’s how I got my role at Esther & Co. I fell into a role that I didn’t know brands needed at the level they did in 2014. What’s your secret?

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Michael Hill ordered by NSW Supreme Court to pay $2.6 million in damages

Inside Retail

The companies signed two separate agreements for Australia and New Zealand on May 5, 2014, under which Gispac would supply small and large paper bags to Michael Hill for the two markets. The company had to shut down six underperforming Michael Hill stores and cut a number of senior management roles to reduce operating costs.

Location 290
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How Merry People is creating impact and making a splash across the pond

Inside Retail

Since it launched in 2014, Merry People has forged purposeful partnerships that embody its values of authenticity, kindness, happiness and adventure. No matter our growth, we want to feel grassroots, where people can really connect to our brand and messaging,” James Smith, Merry People general manager, told Inside Retail.

Boutique 261
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Harris Farm Markets takes premium approach to food waste

Inside Retail

Australian grocery retailer Harris Farm Markets is introducing a new food waste initiative at its stores which will see perishable food items, that would otherwise have been thrown out, upcycled into premium products. Harris Farm Markets’ Re-purposeful Picks range. Image: Supplied. Australia’s food waste problem.

Marketing 130
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Flora & Fauna founder Julie Mathers talks authentic marketing

Inside Retail

Our 2022 report features C-level executives with decades of leadership experience, alongside start-up founders and digital specialists with a wide range of skills, from marketing to logistics. Because of this, Mathers turned to the ‘Flora & Fauna Family’ of shoppers when it came to finding a way to market the business in an authentic way.

Marketing 130
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Bain Capital sells Boost Juice, Betty’s Burgers parent

Inside Retail

Upon completion of the deal, Retail Zoo’s new investment partner will own a majority of the business and partner with the existing management team led by Nishad Alani, CEO of Retail Zoo. “We Bain Captial bought a major stake in Retail Zoo in 2014 for about $185 million from The Riverside Company.

Expansion 279