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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. She can instruct marketers on leading by example and practicing what they advocate for.

Marketing 290
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How Merry People is creating impact and making a splash across the pond

Inside Retail

Since it launched in 2014, Merry People has forged purposeful partnerships that embody its values of authenticity, kindness, happiness and adventure. No matter our growth, we want to feel grassroots, where people can really connect to our brand and messaging,” James Smith, Merry People general manager, told Inside Retail.

Boutique 266
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Is Woolworths leading industry change by not stocking Australia Day merch?

Inside Retail

Dr Abas Mirzaei, a marketing lecturer at Macquarie University, told Inside Retail that “Woolworths is a household name, where consumers are exposed to the brand cues on a daily basis.” As one of the biggest retailers in Australia, Woolworths Group is in a position to lead industry-wide change by being an early adopter of social issues. “If

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Ardent UK expands portfolio with acquisition of The Royal Exchange in the City of London

Retail Focus

The Ardent Companies UK (“Ardent UK”), the acquisitive subsidiary of US-based real estate investment and asset management firm The Ardent Companies, has completed its acquisition of the retail element of The Royal Exchange in the City of London from Oxford Properties. Richard Benson, managing director of Ardent UK. million sq ft.

Pattern 147
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EuroShop 2023 Preview

Retail Focus

These cutting-edge solutions will help retailers optimize customer loyalty and stay ahead of the curve in an ever-evolving market. EuroShop 2023 will also be focusing on key topics such as Connected Retail, Smart Store, Energy Management, Third Places, Customer Centricity, Experience and Lively City Centres.

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Belles Hot Chicken talks crowdfunding campaign and global growth plans

Inside Retail

Since launching in Melbourne in 2014, Belles Hot Chicken (Belles) has grown to six existing locations, including a new opening in Bondi, Sydney, a few weeks ago, and is now looking to raise between $1 million and $2 million to fund further expansion. Beyond this, Belles has set its sights on international markets.

Planning 244
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Why so many global brands fail in Australia

Inside Retail

They arrived with great fanfare but many international retail brands have found the Australian retail market has been a graveyard. In some cases, the failed Australian ventures were part of a flawed strategy to breathe growth into struggling home market operations.