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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. She can instruct marketers on leading by example and practicing what they advocate for.

Marketing 290
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How nostalgia and NFTs created a multibillion-dollar collectables market

Inside Retail

They all contribute to the multibillion-dollar market for physical and digital collectables. A report by market research and consultancy firm Market Decipher states that the global collectables market was valued at US$426 billion in 2022 and is predicted to reach US$1 trillion by 2032. million in 2020 to US$17.7

Marketing 262
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Will “shy” consumers come out for Singles Day? Global brands weigh in

Inside Retail

How much do consumers spend? “We’re optimistic about growth this year because the recovery seems to be stabilising and consumption is on a more clear upward trend,” said Jacob Cooke, co-founder and CEO of Beijing-based WPIC Marketing + Technologies. trillion yuan ($157.97 per cent rise in Cyber Week sales.

Consumer 130
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Global luxury brands find safer passage into India’s premium retail market

Inside Retail

With a vast population still grappling with basic needs and a price-sensitive market, many global luxury players have incurred significant losses in the past. However, recent shifts in market dynamics have transformed the approach of Western luxury brands towards India. times by 2030, reaching a staggering US$300 billion.

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Fashion label Ena Pelly opens its first Melbourne store

Inside Retail

Founded in 2014 in the South Melbourne Markets, Ena Pelly currently operates a direct-to-consumer website and 90 stockists around Australia, and is sold at David Jones and The Iconic. The collection is the result of three successful collaborations with Enright, the recently appointed EP Athleisure creative director.

Fashion 264
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Canadian plant-based restaurant chain Copper Branch heads Down Under

Inside Retail

“Not only are we confident that guests will enjoy an exciting new plant-based experience, but we have carefully tweaked the menu to ensure we account for the local tastes of the Australian and New Zealand markets,” he said.

Location 246
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Bain Capital sells Boost Juice, Betty’s Burgers parent

Inside Retail

We were attracted by Retail Zoo as a strong platform in the food retail sector, with market-leading brands in Boost and Betty’s,” said Georgina Varley, MD at Adamantem. Bain Captial bought a major stake in Retail Zoo in 2014 for about $185 million from The Riverside Company.

Expansion 279