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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. She can instruct marketers on leading by example and practicing what they advocate for.

Marketing 290
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Ksubi’s return to Australian shores with Bondi Beach House and what’s next

Inside Retail

As an ode to its “spiritual roots” the brand will release the archival ‘BADDIES’ collection exclusively to the Australian market and the Beach House will carry further limited-run offerings to its guests. A second collaboration with American rapper Juice Wrld 999 will drop in January 2024 and other big- name partnerships will follow.

Fashion 273
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Retail appointments of the week

Inside Retail

Virgil Abloh, artistic director at LVMH, Louis Vuitton and Off White, died on the weekend. In 2013, he founded Off White, and he became the men’s artistic director of Louis Vuitton in 2018. Hillberg joined SurfStitch as merchandise manager in 2014, before becoming general manager in 2015 and managing director in 2018.

Artistic 130
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“It’s the right time to open some stores”: Ksubi CEO Craig King

Inside Retail

A group called Bleach stepped in and picked up their debt and ran the business until 2014. All the while, General Pants was Ksubi’s biggest account, so when the second iteration of the brand ultimately went into administration in 2014, General Pants took over running the brand. What’s the overarching strategy behind that?

Fashion 243
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Episode 45: Montaha Hidefi

VMS

Host David Kepron has colorful talk with Montaha who also serves at Color Marketing Group® (CMG) as Vice President of Color Forecasting, at the Executive Committee of the Colour Research Society of Canada (CRSC) and as Vice President of the Canadian Freelance Guild (CFG). in Singapore.

Color 83
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Episode 47: Justin Bolognino

VMS

JB also helped to develop and launch of Brooklyn Bowl (2009), serving as Creative and Media Director, as well as Arcadia Earth (2019) in NYC, the first artist-driven immersive experience dedicated to sustainability, where he also designed two of the installations.

Art 82
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Episode 49: Amber Bazdar

VMS

Throughout her career, Amber has excelled at developing and growing retail locations through innovative design and visual merchandising strategies, solving complex “back of house” problems with advanced solutions and attracting and developing high performing talent. They see a market opportunity. It grew you.