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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

Rather than investing in and delivering on their brand promise, they focus on other, often supplementary, marketing strategies such as launching engaging campaigns, brands may believe they can substitute competence with warmth. There are countless examples of brands leveraging their success stories through various PR strategies.

Marketing 290
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Retail appointments of the week

Inside Retail

Virgil Abloh, artistic director at LVMH, Louis Vuitton and Off White, died on the weekend. In 2013, he founded Off White, and he became the men’s artistic director of Louis Vuitton in 2018. Hillberg joined SurfStitch as merchandise manager in 2014, before becoming general manager in 2015 and managing director in 2018.

Artistic 130
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Episode 45: Montaha Hidefi

VMS

He brings together his background as an architect, artist, educator, author, podcast host and builder to the making of meaningful and empathically-focused, community-centric customer connections at brand experience places around the globe. David is a former VP – Global Design Strategies at Marriott International. in Singapore.

Color 83
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Episode 47: Justin Bolognino

VMS

JB also helped to develop and launch of Brooklyn Bowl (2009), serving as Creative and Media Director, as well as Arcadia Earth (2019) in NYC, the first artist-driven immersive experience dedicated to sustainability, where he also designed two of the installations.

Art 82
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Episode 48: Richard Lems

VMS

Like with my strategy of discovering a city, Rituals believes that the discovery process leads customer experiences in their stores. David is a former VP – Global Design Strategies at Marriott International. Well, for Rituals, home, body, heart, soul are all connected. One influences the other. in Singapore.

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Episode 44: Gabriele Chiave

VMS

He brings together his background as an architect, artist, educator, author, podcast host and builder to the making of meaningful and empathically-focused, community-centric customer connections at brand experience places around the globe. David is a former VP – Global Design Strategies at Marriott International. in Singapore.

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Ksubi’s return to Australian shores with Bondi Beach House and what’s next

Inside Retail

G’day USA to save the day After a tumultuous period of ownership changes between 2010 and 2014, Ksubi was offered a lifeline by LA-based investor Breakwater in 2014, which acquired the security and intellectual property of Ksubi and moved its operations to the US.

Fashion 273