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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

Rather than investing in and delivering on their brand promise, they focus on other, often supplementary, marketing strategies such as launching engaging campaigns, brands may believe they can substitute competence with warmth. Swift’s brand promise has always centred on quality products.

Marketing 290
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Episode 47: Justin Bolognino

VMS

JB also helped to develop and launch of Brooklyn Bowl (2009), serving as Creative and Media Director, as well as Arcadia Earth (2019) in NYC, the first artist-driven immersive experience dedicated to sustainability, where he also designed two of the installations. The ‘as lived’ in ‘real-time’ reality of every day.

Art 82
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Episode 45: Montaha Hidefi

VMS

He brings together his background as an architect, artist, educator, author, podcast host and builder to the making of meaningful and empathically-focused, community-centric customer connections at brand experience places around the globe. David is a former VP – Global Design Strategies at Marriott International. in Singapore.

Color 83
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Episode 49: Amber Bazdar

VMS

Throughout her career, Amber has excelled at developing and growing retail locations through innovative design and visual merchandising strategies, solving complex “back of house” problems with advanced solutions and attracting and developing high performing talent.

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Episode 46: Dr. Paul Zak

VMS

The digitally immersive experiences we now see like the multiple Van Gogh exhibits – or those that bring the art of other famous artists like Picasso, and Degas to digital life – are beautiful and are part of a shift in the nature and relevancy of museums. in Singapore.

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Episode 48: Richard Lems

VMS

Like with my strategy of discovering a city, Rituals believes that the discovery process leads customer experiences in their stores. David is a former VP – Global Design Strategies at Marriott International. Well, for Rituals, home, body, heart, soul are all connected. One influences the other. in Singapore.

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Episode 44: Gabriele Chiave

VMS

He brings together his background as an architect, artist, educator, author, podcast host and builder to the making of meaningful and empathically-focused, community-centric customer connections at brand experience places around the globe. David is a former VP – Global Design Strategies at Marriott International. in Singapore.