article thumbnail

Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

Rather than investing in and delivering on their brand promise, they focus on other, often supplementary, marketing strategies such as launching engaging campaigns, brands may believe they can substitute competence with warmth. Swift’s brand promise has always centred on quality products.

Marketing 290
article thumbnail

Belles Hot Chicken talks crowdfunding campaign and global growth plans

Inside Retail

Since launching in Melbourne in 2014, Belles Hot Chicken (Belles) has grown to six existing locations, including a new opening in Bondi, Sydney, a few weeks ago, and is now looking to raise between $1 million and $2 million to fund further expansion. The full shareholder offer will become available once the EOI closes on November 13.

Planning 244
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Amid Rising Prices, Demand for Fair Prices is Rising Too

Retail Focus

According to the United Nations’ Food and Agriculture Organization (FAO) food price index, global food prices rose consecutively for the 12th month in May 2021, reaching its highest level since May 2014. Price Strategies at the Product Group or Item Level, Especially for Private Label. higher than a month earlier.

Strategy 246
article thumbnail

Zalora exec talks immersive retail and personalised customer journeys

Inside Retail

The Terminal “Our ‘click and mortar’ strategy is designed to integrate the convenience of online shopping with the tangibility of a physical store – where products purchased at the store are delivered straight to customers’ homes to ensure a seamless and engaging customer journey,” he told Inside Retail.

Fashion 130
article thumbnail

EuroShop 2023 Preview

Retail Focus

2014 EuroConcept hosts new Lighting Designers zone. Retail Marketing, which encompasses both traditional and digital marketing strategies, will be featured in Halls 3 & 4. Additionally, the stand should actively engage visitors through interactive elements and experiences, making it a memorable and engaging experience.

article thumbnail

Why this founder believes it’s time to reinvent Singapore’s retail scene

Inside Retail

Sheldon Global was founded in 2014 in Singapore, with core activities in retail and e-commerce of household and lifestyle products. Innovative strategies Chua believes that seasonal pop-ups and more engaging activities in-shop to curate the shopping experience for customers can be quite beneficial in supplementing the online shopping journey.

Shopping 130
article thumbnail

Can Gen Z intimates brand Parade maintain its cult status post-acquisition?

Inside Retail

Over the last four years, the brand has built a strong direct-to-consumer and retail presence and loyal consumer base, thanks to its variety of brightly colored and boldly patterned intimates and other apparel, and a marketing strategy centred on micro-influencers and user-generated content.