Zalora exec talks immersive retail and personalised customer journeys
Inside Retail
NOVEMBER 14, 2023
Achint Setia, Zalora’’s chief revenue and marketing officer, told Inside Retail that it was all about creating a seamless customer journey. The final price of the item was listed on the 8th of November, at which point customers were able to purchase the product at a fraction of the original retail price,” he noted.
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