Inside Retail

FEBRUARY 19, 2024

Rather than investing in and delivering on their brand promise, they focus on other, often supplementary, marketing strategies such as launching engaging campaigns, brands may believe they can substitute competence with warmth. Swift’s brand promise has always centred on quality products.

Marketing 290

Marketing Engagement Strategy Social Media 290

Inside Retail

NOVEMBER 8, 2023

Since launching in Melbourne in 2014, Belles Hot Chicken (Belles) has grown to six existing locations, including a new opening in Bondi, Sydney, a few weeks ago, and is now looking to raise between $1 million and $2 million to fund further expansion. The full shareholder offer will become available once the EOI closes on November 13.

Planning 244

Planning Expansion Perspective Social Media 244

Inside Retail

AUGUST 22, 2023

Over the last four years, the brand has built a strong direct-to-consumer and retail presence and loyal consumer base, thanks to its variety of brightly colored and boldly patterned intimates and other apparel, and a marketing strategy centred on micro-influencers and user-generated content.

Social Media 246

Social Media Apparel Color Texture 246

Inside Retail

NOVEMBER 30, 2023

Especially on the public affairs front, my teams and I engage in deep conversations with government and public policy stakeholders to establish regulatory parameters for the gig economy. I’d say the biggest inflection point in my career was joining Uber in 2014 as its first head of communications in Asia.

Balance 130

Balance Management Hobbies Social Media 130

CRP

JANUARY 27, 2023

This is why the demand for unique and innovative digital marketing strategies has increased. A short production time, combined with a cohesive brand, marketing, and e-commerce strategy, paved Bing’s way to community-driven success. Bing opened her first Los Angeles store in West Hollywood in 2014. Image Courtesy: MM.LaFleur 3.

Gifts 52

Gifts Fashion Color Promotion 52

Inside Retail

SEPTEMBER 7, 2022

Developing a strategy that builds and maintains brand trust must be a top priority for every retailer. As the lines continue to blur between celebrities and high-profile CEOs, the public’s demands of founders and executives are shifting from the hours of 9am-5pm to a 24/7 engagement. Reputation is everything .

Strategy 130

Strategy Social Media Management Line 130

Parcel Pending

JANUARY 21, 2022

Since customers whose wait times are two minutes and under (when using BOPIL, for instance) are four times more likely to purchase again, smart lockers are a key strategy for retail store operational efficiency. The return on investment from BOPIL is also compelling. The Need for a Solid Omnichannel Experience. 2022, January 4).

Customer Retention 52

Customer Retention Shopping Social Media Line 52