Inside Retail

NOVEMBER 30, 2023

I’d say the biggest inflection point in my career was joining Uber in 2014 as its first head of communications in Asia. The challenges Uber faced as a new gig work platform, and the novel idea of an on-demand car ordering service meant there was a lot of interest but also intense levels of scrutiny from media, public, and governments.

Balance 130

Balance Management Hobbies Social Media 130

Trade Show Booth Companies - Trade Group

JANUARY 19, 2022

As everyone gears up for what is set to be the most normal year of the 2020s, it’s important to not have a “normal” marketing strategy–especially if you’re attending trade shows or conferences. How do you know if your marketing strategy is “normal”? The first step in developing the right strategy is learning the laws.

Marketing 52

Marketing Strategy Social Media Display 52

VMS

NOVEMBER 19, 2021

TENSPACE is a user generated social content factory. If the show is compelling enough for someone to walk in, take a picture, and share it on their social media or return for a second visit bringing their friends, we know we’re doing something right. Founded in 2014, TENFOLD® is proud to be among the.1%

Visual Merchandising 52

Visual Merchandising Curate Social Media Strategy 52

CRP

JANUARY 27, 2023

This is why the demand for unique and innovative digital marketing strategies has increased. A short production time, combined with a cohesive brand, marketing, and e-commerce strategy, paved Bing’s way to community-driven success. Bing opened her first Los Angeles store in West Hollywood in 2014.

Gifts 52

Gifts Fashion Color Promotion 52

Inside Retail

SEPTEMBER 7, 2022

Developing a strategy that builds and maintains brand trust must be a top priority for every retailer. Musk has faced his fair share of trials and tribulations on social media, the most recent of which was in May , when alleged sexual misconduct claims against him broke on Twitter. Personal branding: for better or worse.

Strategy 130

Strategy Social Media Management Line 130

Inside Retail

OCTOBER 25, 2022

A group called Bleach stepped in and picked up their debt and ran the business until 2014. All the while, General Pants was Ksubi’s biggest account, so when the second iteration of the brand ultimately went into administration in 2014, General Pants took over running the brand. What’s the overarching strategy behind that?

Fashion 243

Fashion Location Flow Planning 243

Inside Retail

JULY 26, 2022

When business was booming, Revlon’s strategy was to expand sales through mass market department stores, as well as buying expensive advertising. As a strategy, this worked well into the 2000s, but failed dismally thereafter. Suddenly, brands like Revlon were seen as conservative, dated and out of touch.

Advertising 277

Advertising Department Stores Social Media Contrast 277

Greater Group

DECEMBER 24, 2019

In cooperation with greater group, the pop up shop was officially launched in New York in June 2014. When catering to the social media driven generation, it is imperative for brands to make their product, service or experience as a whole as attractive as possible. The value of social media as a marketing tool is beyond measure.

Social Media 52

Social Media Concept Gifts Color 52

Parcel Pending

JANUARY 21, 2022

Since customers whose wait times are two minutes and under (when using BOPIL, for instance) are four times more likely to purchase again, smart lockers are a key strategy for retail store operational efficiency. The return on investment from BOPIL is also compelling. The Need for a Solid Omnichannel Experience. 2022, January 4).

Customer Retention 52

Customer Retention Shopping Social Media Line 52