Remove 2014 Remove Engagement Remove Perspective Remove Strategy
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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

Rather than investing in and delivering on their brand promise, they focus on other, often supplementary, marketing strategies such as launching engaging campaigns, brands may believe they can substitute competence with warmth. Swift’s brand promise has always centred on quality products.

Marketing 290
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Belles Hot Chicken talks crowdfunding campaign and global growth plans

Inside Retail

Since launching in Melbourne in 2014, Belles Hot Chicken (Belles) has grown to six existing locations, including a new opening in Bondi, Sydney, a few weeks ago, and is now looking to raise between $1 million and $2 million to fund further expansion. The full shareholder offer will become available once the EOI closes on November 13.

Planning 244
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Kate Spade CEO: “The power of TikTok for product discovery is incredible”

Inside Retail

We’ve had guests host engagement parties in stores. LF: We develop distinct strategies for each platform and create stories most relevant for the audience and medium. IR : Does the brand identity and retail strategy differ in the Australian market, compared to the US? The power of TikTok for product discovery is incredible.

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EuroShop 2023 Preview

Retail Focus

The exhibitors in the Retail Technology dimension help to shape perspectives and future fields of retail through the driving force of intelligent technology. 2014 EuroConcept hosts new Lighting Designers zone. Retail Marketing, which encompasses both traditional and digital marketing strategies, will be featured in Halls 3 & 4.

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How Tmall Global is overcoming the challenges of China’s zero-Covid policy

Inside Retail

When it comes to innovation, Shan said that Tmall Global has a three-pronged approach, namely focusing on general digital commerce infrastructure, customer perspectives and merchant brand experiences. These capabilities and technologies are all about making it easier for brands to engage with consumers and help conversions as well,” he said.

Shopping 130
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Episode 44: Gabriele Chiave

VMS

These diverse resident experiences enable him to bring a global perspective to design like no other. David is a former VP – Global Design Strategies at Marriott International. Born to diplomat parents in Metz in 1978, he has lived in France, Dakar, Caracas, Buenos Aires, Rome, Milano and now makes his home in Amsterdam.

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Influencer-Inspired Packaging Trends 2023

CRP

This is why the demand for unique and innovative digital marketing strategies has increased. Back when we were all busy taking pictures of fries and cheeseburgers, she was using the platform to share her style perspectives. Bing opened her first Los Angeles store in West Hollywood in 2014. Image by Creative Retail Packaging.

Gifts 52