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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

Rather than investing in and delivering on their brand promise, they focus on other, often supplementary, marketing strategies such as launching engaging campaigns, brands may believe they can substitute competence with warmth. Swift’s brand promise has always centred on quality products.

Marketing 290
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Belles Hot Chicken talks crowdfunding campaign and global growth plans

Inside Retail

Since launching in Melbourne in 2014, Belles Hot Chicken (Belles) has grown to six existing locations, including a new opening in Bondi, Sydney, a few weeks ago, and is now looking to raise between $1 million and $2 million to fund further expansion. The full shareholder offer will become available once the EOI closes on November 13.

Planning 244
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Larry Kestelman’s LK Group to ‘turbocharge’ Brand Collective

Inside Retail

When Anchorage Capital Partners bought Brand Collective from its previous owner Pacific Brands in 2014, “it was an unloved, unprofitable, orphan company within a large public company”, he told Inside Retail. Growing retail focus.

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EuroShop 2023 Preview

Retail Focus

The exhibitors in the Retail Technology dimension help to shape perspectives and future fields of retail through the driving force of intelligent technology. 2014 EuroConcept hosts new Lighting Designers zone. Shopping becomes an interactive high-tech experience. But classic retail technology is also developing rapidly.

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5 innovative fashion tech brands you should know

Inside Retail

This provides the framework for choosing the tech that provides them with the capabilities, data and insights, helping them enhance their products and services to keep customers engaged and excited about what they are doing.”. In 2014, a model wearing a yellow dress made from recycled blue jeans walked the runway at a prominent fashion show.

Fashion 130
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Episode 44: Gabriele Chiave

VMS

These diverse resident experiences enable him to bring a global perspective to design like no other. In 2014 Kepron published his first book titled: “Retail (r)Evolution: Why Creating Right-Brain Stores Will Shape the Future of Shopping in a Digitally Driven World” and he is currently working on his second book to be published soon.

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Influencer-Inspired Packaging Trends 2023

CRP

Back when we were all busy taking pictures of fries and cheeseburgers, she was using the platform to share her style perspectives. Bing opened her first Los Angeles store in West Hollywood in 2014. The result is a truly high-quality unboxing experience that keeps customers engaged and excited for their next shipment.

Gifts 52