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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

Rather than investing in and delivering on their brand promise, they focus on other, often supplementary, marketing strategies such as launching engaging campaigns, brands may believe they can substitute competence with warmth. Swift’s brand promise has always centred on quality products.

Marketing 290
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How the return of the Victoria’s Secret fashion show could create “brand heat”

Inside Retail

As part of this, the retailer went to four cities and spotlighted five artists in each city. The artists created a handful of looks for The Tour, which were pulled together for a 90-minute film, which Victoria’s Secret described as “part documentary, part fashion fantasy”. “Time will tell.”

Fashion 147
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The Adoption of Pop-Up Stores by Luxury Brands

Retail Focus

This event served as a catalyst for the popularisation of pop-up retail, captivating large brands like AT&T, Levi Strauss, and Motorola, who recognised the potential of these temporary stores to engage young demographics in innovative ways.

Artistic 147
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Day two at NRF: Retail bosses debunk Gen Z myths and discuss growth

Inside Retail

Digital strategies to decode Gen Z” was the topic of one of the opening panels. To navigate this, McDonald’s Pearson has coined the term “sharing the pen” to describe the act of letting Gen Z consumers help shape a brand’s marketing strategy and engaging with these creatively-minded consumers afterwards.

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The King’s Road welcomes Seraphina for long standing seasonal pop-up residencey

Retail Focus

We are proud to be able to continually provide our ‘shops on demand’ retail spaces for unique and relevant brands like Seraphina, giving our leasing strategy a real point of difference.”. We love working with the team as they always make us feel welcome and allow us to thrive within such an engaged community of retailers and customers.”.

Artistic 264
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Master the Art of Crowdfunding: 10 Marketing Strategies for Guaranteed Success

Retail Bound

In the ever-evolving landscape of fundraising, crowdfunding has emerged as a powerful tool for entrepreneurs, artists, and non-profit organizations to turn their dreams into reality. In this blog post, we will unveil the most effective marketing strategies to secure the success of your crowdfunding campaign. Look no further!

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A David v Goliath showdown unfolds: Emerging toy company defying industry titans

Inside Retail

From the groundbreaking 60-artist pencils in a tin, which garnered over 600,000 units sold, to a range of notepads, bookmarks, and other products, BMS’s dedication to quality and value remains steadfast, a true testament to its enduring legacy in catering to the diverse needs of the market.

Artistic 130