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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. Swift’s brand promise has always centred on quality products.

Marketing 290
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Belles Hot Chicken talks crowdfunding campaign and global growth plans

Inside Retail

Since launching in Melbourne in 2014, Belles Hot Chicken (Belles) has grown to six existing locations, including a new opening in Bondi, Sydney, a few weeks ago, and is now looking to raise between $1 million and $2 million to fund further expansion. Beyond this, Belles has set its sights on international markets.

Planning 244
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EuroShop 2023 Preview

Retail Focus

These cutting-edge solutions will help retailers optimize customer loyalty and stay ahead of the curve in an ever-evolving market. Materials & Surfaces, Retail Marketing, Expo & Event Marketing, Food Service Equipment, Refrigeration & Energy Management are other dimensions that will be covered in the EuroShop 2023.

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Zalora exec talks immersive retail and personalised customer journeys

Inside Retail

As the year-end shopping season kicks off, Zalora , one of Asia’s leading online fashion retailers, and part of Global Fashion Group (GFG), is ramping up its marketing to capture consumers’ attention. It facilitates wider brand reach, quicker inventory turnover, and direct engagement, thereby fostering increased brand loyalty.

Fashion 130
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Amid Rising Prices, Demand for Fair Prices is Rising Too

Retail Focus

According to the United Nations’ Food and Agriculture Organization (FAO) food price index, global food prices rose consecutively for the 12th month in May 2021, reaching its highest level since May 2014. Price Strategies at the Product Group or Item Level, Especially for Private Label. higher than a month earlier.

Strategy 246
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Why this founder believes it’s time to reinvent Singapore’s retail scene

Inside Retail

Sheldon Global was founded in 2014 in Singapore, with core activities in retail and e-commerce of household and lifestyle products. Innovative strategies Chua believes that seasonal pop-ups and more engaging activities in-shop to curate the shopping experience for customers can be quite beneficial in supplementing the online shopping journey.

Shopping 130
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Meet Nakedvice, the brand founded by best friends in the Sportsgirl stockroom

Inside Retail

Despite a slight dip in 2020, the global apparel market is set to grow to about US$2 trillion by 2028, from US$1.79 Locally, women’s apparel represents the largest segment with an estimated market volume of US$11.86 billion; the men’s apparel market is about half of that, worth US$6.35 billion apparel industry in Australia.

Apparel 130