How to nail your BFCM strategy without adding to the noise
Inside Retail
AUGUST 27, 2023
As Aussie shoppers’ expectations grow, your BFCM (Black Friday Cyber Monday) planning needs to start earlier every year. But if you’re in the habit of just doing a big promotion and blasting it at your customers and followers, you’re in for a rude shock this year. That means your promotional campaigns need to work smarter.
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