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Five expert tips for a successful peak season strategy

Inside Retail

Testing When gearing up for peak, ensure rigorous testing of your content and promotional plans on both test environments and in production well in advance. You don’t want to roll out untested strategies on Black Friday – that is not the time for experimentation! In particular, check your caching strategy.

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How to nail your BFCM strategy without adding to the noise

Inside Retail

As Aussie shoppers’ expectations grow, your BFCM (Black Friday Cyber Monday) planning needs to start earlier every year. But if you’re in the habit of just doing a big promotion and blasting it at your customers and followers, you’re in for a rude shock this year. That means your promotional campaigns need to work smarter.

Strategy 243
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Brisbane Airport extends duty-free contract with Lotte, plans unique concept

Inside Retail

In addition, the company said it will use its Korean headquarters to promote tourism to Brisbane and Queensland. The post Brisbane Airport extends duty-free contract with Lotte, plans unique concept appeared first on Inside Retail Australia.

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Strategies for success: LSKD and Shippit on preparing for peak season

Inside Retail

The weeks leading up to Christmas, Cyber Monday, and Black Friday typically see a surge in promotional activity that can account for a significant portion of a brand’s annual revenue. LSKD founder and CEO Jason Daniel said that the brand spends a lot of the year planning and preparing for peak period.

Strategy 242
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ICYMI: Here are five strategies to leverage marketable moments in 2024

Inside Retail

Klaviyo – an intelligent marketing automation platform – has created the ultimate calendar with more than 150 key e-commerce dates to consider when planning and executing your year-long marketing strategy. The post ICYMI: Here are five strategies to leverage marketable moments in 2024 appeared first on Inside Retail Australia.

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Ready, set, BFCM: five winning strategies you can implement right now

Inside Retail

As the annual Black Friday Cyber Monday (BFCM) shopping season nears, it’s not too late to review strategies to optimise sales during this key annual retail festival. If you are using dynamic codes, be sure to upload enough codes for the number of people you plan to send them to.

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Post-BFCM: Four strategies to retain your new customers

Inside Retail

The most successful retailers know that with smart planning, the real rewards can run on long past the end of November. While every customer secured during BFCM is important, every new browser who visited the site or responded to a promotion represents a new prospect for long-term engagement and conversion.

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