tag retail 
Inside Retail
MAY 14, 2024
However, as unique as the brand name is, the company has taken an even more “metal” approach to marketing. million followers on TikTok, and US$263 million in retail scanned sales, marking its third consecutive year of triple-digit growth. In 2023, Liquid Death had over 3.3 million followers on Instagram and 5.3 billion valuation.
Inside Retail
AUGUST 12, 2021
In short, the old rules of influencer marketing were out — and to succeed, brands, like influencers, had to think outside the box. In this article, we’ll dive into the innovative strategies setting four forward-thinking brands apart from the competition and outline key takeaways other brands can use to replicate their success.
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Inside Retail
AUGUST 1, 2023
As marketing budgets continue to shrink in the face of economic uncertainty, many in the C-suite are trying to find ways to save money while maintaining, or preferably increasing, sales. But it’s not just the retail behemoths that can save money and even improve customer experience with a back-end review. Smaller retailers can, too.
Inside Retail
AUGUST 30, 2021
More than halfway through 2021, TikTok is no longer the exclusive domain of trendy teens: it’s a powerful influencer marketing tool that more and more brands are using to drive conversation and connect with consumers. In this article, we’ll explore the influencer marketing strategies that three of TikTok’s top beauty brands — e.l.f.,
Creative Displays Now
MARCH 18, 2024
Word-of-mouth marketing or word-of-mouth advertising refers to your customers’ casual, organic conversations about your products, services or brand. WOM marketing is free — you only need to provide valuable products that satisfy consumer needs and the kind of service that makes them feel seen and heard by your brand.
Parcel Pending
DECEMBER 25, 2023
Sustainability is the buzzword among both retailers and consumers in 2024. 3 With Gen Z’s spending power exceeding $360 billion, it should come as no surprise that retailers are looking for ways to make their business more sustainable to attract these and other environmentally-conscious consumers.
Inside Retail
AUGUST 28, 2022
Alyce Tran is an entrepreneur, having co-founded personalised luxury maker The Daily Edited, before starting her homewares brand In The Roundhouse and joining influencer marketing firm LTK to help brands reach their target audience. Alyce Tran: I love creating products and working out how to market them. AT: We are also on Saks.com!
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