tag online-retailer 
Retailing Insight
JULY 8, 2021
F or many independent retailers and wholesalers, it took a pandemic to force us to experiment with new ways of doing business. SEO & Social Media. Patchett feels social media has provided brands and companies like hers an opportunity to connect to a larger audience. “I Photo Courtesy Sassy Primitives.
Inside Retail
AUGUST 12, 2021
In short, the old rules of influencer marketing were out — and to succeed, brands, like influencers, had to think outside the box. In this article, we’ll dive into the innovative strategies setting four forward-thinking brands apart from the competition and outline key takeaways other brands can use to replicate their success.
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Inside Retail
AUGUST 1, 2023
As marketing budgets continue to shrink in the face of economic uncertainty, many in the C-suite are trying to find ways to save money while maintaining, or preferably increasing, sales. But it’s not just the retail behemoths that can save money and even improve customer experience with a back-end review. Smaller retailers can, too.
Creative Displays Now
MARCH 18, 2024
Word-of-mouth marketing or word-of-mouth advertising refers to your customers’ casual, organic conversations about your products, services or brand. WOM marketing is free — you only need to provide valuable products that satisfy consumer needs and the kind of service that makes them feel seen and heard by your brand.
Inside Retail
JUNE 6, 2024
They have realigned their strategies to target older consumers with higher incomes who are typically less affected by economic downturns and spending more than pre-pandemic levels. American actor Jeremy Allen White has become the poster boy for Errandcore, due to his highly publicised farmers market trips.
Parcel Pending
DECEMBER 25, 2023
Sustainability is the buzzword among both retailers and consumers in 2024. 3 With Gen Z’s spending power exceeding $360 billion, it should come as no surprise that retailers are looking for ways to make their business more sustainable to attract these and other environmentally-conscious consumers.
Inside Retail
SEPTEMBER 7, 2023
If you spend much time online you’ve probably seen one of Temu’s colourful ads – punctuated by its catchy tagline: “shopping like a billionaire”. Shanghai-based company PDD Holdings launched the online marketplace late last year (initially in the United States) to cater to overseas customers. What are Temu’s secrets to success?
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