tag branding 
Inside Retail
MAY 14, 2024
Liquid Death is not a standard name for a beverage brand , especially for a drink as healthy and innocuous as water. However, as unique as the brand name is, the company has taken an even more “metal” approach to marketing. In March, the beverage brand closed a US$67 million financing round, giving the company a US$1.4
Inside Retail
AUGUST 12, 2021
In short, the old rules of influencer marketing were out — and to succeed, brands, like influencers, had to think outside the box. In this article, we’ll dive into the innovative strategies setting four forward-thinking brands apart from the competition and outline key takeaways other brands can use to replicate their success.
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Trade Show Booth Companies - Trade Group
APRIL 25, 2024
To make the most of your trade show experience, you must deploy some sharp at-show marketing tactics that keep you on top of the game. Here are 10 At-show marketing tactics to use at every trade show you exhibit at: 1. Attract the Right Audience A crowded booth means little if the crowd isn’t suitable for your brand.
Inside Retail
AUGUST 30, 2021
More than halfway through 2021, TikTok is no longer the exclusive domain of trendy teens: it’s a powerful influencer marketing tool that more and more brands are using to drive conversation and connect with consumers. In this article, we’ll explore the influencer marketing strategies that three of TikTok’s top beauty brands — e.l.f.,
Creative Displays Now
MARCH 18, 2024
Word-of-mouth marketing or word-of-mouth advertising refers to your customers’ casual, organic conversations about your products, services or brand. WOM marketing is free — you only need to provide valuable products that satisfy consumer needs and the kind of service that makes them feel seen and heard by your brand.
Inside Retail
JUNE 6, 2024
Designer brands are working to combat the luxury slowdown. They have realigned their strategies to target older consumers with higher incomes who are typically less affected by economic downturns and spending more than pre-pandemic levels. Brands looking to reduce costs can explore nylon options, which have grown 42 percent YoY.
Parcel Pending
DECEMBER 25, 2023
1 And Sustainable Brands reports that 95% of U.S. According to a recent report: “every percentage point increase in the circular economy market – including renting, reselling, repairing, refurbishing – could save 13 million tons of CO2 equivalent.” The deinfluencing tag has been viewed over 322 million times on TikTok alone!
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