Inside Retail

NOVEMBER 5, 2023

Effective utilisation of customer data for festive marketing Reaping the benefits of customer data is only half the battle. To maximise its potential, retailers should tailor their marketing tactics for a personalised client experience. This allows for strategically timed promotions that can lead to a surge in sales.

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Tailored Pattern Management Marketing 130

Creative Displays Now

MARCH 18, 2024

Word-of-mouth marketing or word-of-mouth advertising refers to your customers’ casual, organic conversations about your products, services or brand. WOM marketing is free — you only need to provide valuable products that satisfy consumer needs and the kind of service that makes them feel seen and heard by your brand.

Retail Marketing 52

Retail Marketing Marketing Social Media Display 52

Retail Focus

JUNE 21, 2023

Technology has the ability to not only enhance the customer’s experience but the businesses can also benefit from a boost in brand loyalty, improved marketing strategies, and the ability to streamline the business to make it more agile and cost-effective. Just What Can Technology Do For Business?

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Tailored Promotion Display Layout 173

RetailMinded

JUNE 9, 2021

Marketing to people who are all about luxury needs to be…well, luxurious. . Marketing can be challenging in general, no matter who you’re promoting to. The added pressure of having to tailor all your strategies in a way that attracts high-end clientele could make you feel like marketing is just impossible. .

Marketing 98

Marketing Social Media Tailored Engagement 98

RetailMinded

OCTOBER 20, 2023

Efficient Marketing Spend Acquiring new customers is typically more expensive than retaining existing ones. Upselling allows you to capitalize on your current customer base, making your marketing efforts more cost-effective. By listening to their preferences and objections, you can refine your offerings and marketing strategies.

Marketing 52

Marketing Consumer Tailored Strategy 52

Inside Retail

APRIL 24, 2024

Legacy denim brand, Levi Strauss & Co has rolled out a direct-to-consumer first strategy across its East Pacific Asia market. Inside Retail sat down with Nuholt Huisamen, managing director of Levi Strauss & Co for East Asia Pacific, to unpack what the future of the DTC-first strategy means for the Asia market.

Strategy 147

Strategy Consumer Merchandising Location 147

Retail Focus

MARCH 30, 2023

While all retail stores use similar marketing techniques , high-end retail stores have to use that blueprint and turn it on its head. It’s one of the best ways to increase sales because it treats customers like individuals and tailors their experiences. But if you don’t have a name, what can you do?

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Retail Sales Promotion Tailored Gifts 130

Retail Focus

APRIL 4, 2024

For decades, these brands, whether in fashion, automotive, hospitality, or any other domain, have held a steadfast position at the pinnacle of their respective industries. Modern luxury marketing relies on the omnichannel experience. Understanding the evolving consumer landscape is vital for tailoring marketing and service strategies.

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Social Media Strategy Balance Engagement 147

Retail Focus

SEPTEMBER 27, 2022

The online marketing industry is constantly evolving as retailers are always looking to improve their online marketing techniques to meet the demands of their customers. Mobile Marketing . Mobile commerce is any marketing activity, which retailers use in promoting their services and products through mobile devices.

Social Media 130

Social Media Advertising Promotion Tailored 130

Inside Retail

SEPTEMBER 9, 2021

Using loyalty rewards to promote health outcomes. Many pharmacy chains now offer health management apps, which are typically siloed from other parts of the customer experience, in particular the loyalty program. Merging above-the-line and below-the-line promotions. These lead to environmental waste, for sure. How to get started.

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Promotion Line Advertising Management 239

Inside Retail

MAY 1, 2023

Doing this involves crunching a huge amount of data to enable highly targeted marketing campaigns and personalised product recommendations. Younger consumers in particular, who will eventually become the majority market as they mature and grow in earning capacity, require a particularly individualised “white glove” service.

Tailored 130

Tailored Social Media Target Market Marketing 130

Inside Retail

FEBRUARY 28, 2024

Acclaimed Indian skincare brand Minimalist recently announced its strategic expansion into three dynamic markets: Singapore, Vietnam, and Australia. The brand reportedly sells one in every four skincare serums in the market. According to Yadav, the brand’s success in India has paved the way for its expansion into international markets.

Social Media 130

Social Media Expansion Consumer Marketing 130

Creative Displays Now

APRIL 17, 2024

Shopping in-store allows customers to get a product immediately, leverage customer services and explore other items in the same product range. Cardboard pallet skirts are customizable, allowing you to tailor the colors, images and messaging to your brand. It advertises your products while concealing an otherwise unsightly display base.

Color 98

Color Display Advertising Tailored 98

Inside Retail

NOVEMBER 7, 2023

The other factor is the cost when something goes wrong. CEQ has also introduced an e-market online order system, which enables consumers to order items not available in store, as well as ‘HappyOrNot’ customer feedback kiosks to gauge success. Now, this process might take a few days, and involve reduced costs.

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Location Line Concept Tailored 277

RetailMinded

SEPTEMBER 12, 2023

Selling to an international market can be more tricky than with your local customers, even if it’s online. It’s just that you need to double up on your efforts to make your marketing strategies work. Getting to know your audience will help you tailor your products and marketing strategies. Most likely not!

Marketing 52

Marketing Social Media Engagement Target Market 52

Inside Retail

OCTOBER 7, 2021

Pinterest will roll out new features for brands to promote products and ideas to users, the digital pinboard company said Wednesday, part of an effort to grow online shopping on its site. For example, a creator can make a video post about a dessert recipe, and a baking brand can pay to promote that ad to more users.

Shopping 130

Shopping Social Media Advertising Tailored 130

Inside Retail

AUGUST 3, 2023

While Baby Boomers and Gen X still represent the money – in other words, they have the most disposable income to spend, Gen Y and Z represent the masses. However, many brands still haven’t cracked the Gen Z market, which is quite different in its wants compared to generations that came before.

Social Media 130

Social Media Marketing Tailored Consumer 130

Inside Retail

NOVEMBER 14, 2022

Having embraced digital shopping channels during the pandemic, Australian consumers have become well used to the personalisation and tailored content offered online. Retailers need to reflect the tailored and personalised experience of online, but in-store.”. ” No more these days, explains Hanns. “We

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Engagement Customer Engagement Strategy Promotion 289

Inside Retail

AUGUST 14, 2023

The unpredictability of the Women’s World Cup, with the US knocked out early and a first-time champion assured, is forcing major global marketers such as Adidas and Nike to move fast to adapt to shoppers’ quick shifts in preferences and demand.

Sporting Goods 246

Sporting Goods Advertising Merchandising Marketing 246

Inside Retail

JUNE 19, 2023

By forming partnerships, local traders can leverage their collective strengths, share resources, and engage in joint marketing efforts. Many small stores are also committed to using local suppliers whenever they can and this helps sustain other small businesses in the area, contributing to a more resilient local economy.

Tailored 147

Tailored Engagement Shopping Layout 147

Inside Retail

MARCH 19, 2023

It’s now mission-critical for enterprises to fortify their market position and secure their staying power by future-proofing their core retail systems. Composable commerce lets businesses quickly adjust to new market trends and changing customer demands without having to completely overhaul their existing systems.

Tailored 225

Tailored Strategy Marketing Architecture 225

Inside Retail

APRIL 29, 2021

Consumers were asked to choose their favourite long sleeve polo colours and vote against other colours. While they voted, they were also asked their opinions on different topics: where they were likely to wear their polo shirt and other items they would consider buying along with their polo shirt. Check it out here.

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Strategy Hobbies Color Customer Engagement 230

Inside Retail

JANUARY 3, 2023

From smart shopping carts and intelligent buying assistants, to dynamic pricing algorithms and inventory tracking systems, retailers will have access to a wealth of powerful tools that enhance their ability to meet customers’ needs and respond quickly to changes in the market. .

Shopping 290

Shopping Display Social Media Promotion 290

Inside Retail

NOVEMBER 27, 2023

As we edge closer to 2024, this phygital wave is being propelled by a raft of emerging technologies that promise to redefine the contours of retail operations, marketing strategies and customer engagement paradigms. Here, we delve deeper into some of the key technologies already steering this change.

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Consumer Engagement Shopping Pattern 147

Retail Focus

FEBRUARY 2, 2024

Surviving and thriving in today’s competitive retail market requires more than offering quality products at best prices. It is more about providing top-notch customer services to give them a reason to choose your brand over the others and recommend it as well. Exceptional customer service goes beyond driving sales.

Social Media 130

Social Media Perspective Tailored Strategy 130

Retail Focus

MARCH 6, 2024

It also enables luxury brands to deliver personalised shopping experiences tailored to individual preferences, which ultimately enhances customer satisfaction and drives engagement. The adoption of blockchain has a significant impact on both consumers and retailers.

Consumer 147

Consumer Tailored Fashion Management 147

Retail Focus

FEBRUARY 9, 2023

Togetherness” should be a guiding principle, as collaborating with other local businesses can help to create a strong local economy, increase foot traffic and visibility. Questionable retail infrastructure Start-up brands often face a variety of difficulties when trying to establish themselves in the market.

Social Media 264

Social Media Concept Shopping Beauty and Health 264

Retail Focus

JUNE 27, 2022

The Scalefast acquisition further extends ESW’s market strength in apparel, beauty, personal care, and luxury markets into categories including entertainment, gaming, and electronics. The combined company will continue to create hyper-localized online shopping experiences for leading brands serving customers in over 200 markets.

Tailored 130

Tailored Apparel Marketing Consumer 130

RetailMinded

FEBRUARY 29, 2024

That’s achieved by pairing the right digital marketing techniques with technology. By using advanced analytics, leveraging real-time data, and utilizing artificial intelligence, products, services, and experiences can be tailored to customers’ precise wants and needs.

Tailored 52

Tailored Shopping Pattern Engagement 52

Inside Retail

SEPTEMBER 4, 2022

Retailers have clocked a seismic shift in customers being more open and willing to share their data to enjoy a tailored, holistic and rewarding shopping experience. Retailers interested in using Stocard from a marketing perspective or as a provider for a loyalty programme are invited to connect with the firm for more information.

Engagement 147

Engagement Customer Retention Perspective Tailored 147

Inside Retail

NOVEMBER 16, 2023

Enter Klaviyo – an intelligent marketing automation platform with the tools to help retailers optimise their BFCM success. Review your schedule of email and SMS communications By now, most retailers should have started on their pre-sale build-up marketing, including countdowns. But for those who have not — it’s not too late!

Strategy 130

Strategy Engagement Planning Promotion 130

Retail Focus

MARCH 21, 2023

A well-written and well-formatted resume can make you stand out from other job candidates. Tailor Your Resume to the Job You’re Applying For One of the most important things you can do is to customize your resume to fit the job you’re applying for. It helps you stand out. It demonstrates professionalism.

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Tailored Management Engagement Other 130

Inside Retail

SEPTEMBER 16, 2021

Managing money is a skill that transcends the boundaries of work and personal – what works well in one area applies equally well to the other. Tailor to them. What will they need to know if they are promoted? Other topics may include how to start investing, create a will and tips for saving.

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Management Tailored Gifts Line 228

RetailMinded

MAY 4, 2023

The phrase the ‘Customer is King’ is often used by marketers and customer service managers to emphasize the importance of customer satisfaction. At what point does a content customer become an enthusiastic supporter who actively promotes your brand? But how does this satisfaction turn into brand advocacy?

Social Media 52

Social Media Tailored Promotion Marketing 52

Inside Retail

APRIL 21, 2021

Hierarchy of shopper priorities is reflected in market performance. On the other hand, the enforced closure of beauty parlours has encouraged consumers to bring the salon home and try out a host of DIY options. Pandemic video calls may have magnified presence of fine lines, blemishes, and other skin problems.

Perspective 130

Perspective Tailored Strategy Marketing 130

Retail Focus

NOVEMBER 3, 2023

The intent behind digital transformation is fully transitioning from traditional roles in retail processes, including sales, marketing, and customer service. These technologies analyze customer trends and patterns to tailor-make customer preferences and expectations.

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Tailored Curate Space Consumer 130

Retail Focus

DECEMBER 10, 2021

Retailers are faced with a lack of warehouse workers, forklift drivers and other key roles central to addressing the seasonal surge in online shopping.”. Technology could however provide a lifeline to retailers – both in the short and long term.

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Consumer Engagement Flow Tailored 311