Inside Retail

JANUARY 2, 2024

Keeping track of all the seasonal events can be overwhelming, and missing just one or two key marketing moments may mean passing up an opportunity to inspire your customers to shop with your brand. These dates can inspire marketers to think outside the box and create opportunities they might not have considered. “You

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Inside Retail

APRIL 8, 2024

In an exclusive interview, Sharmeen Looi, chief marketing officer and co-founder of iMotorbike, delves into the company’s origin story and its vision for the future. The online marketplace Southeast Asia’s motorcycle market is expected to reach US$31.75 billion in revenue this year and grow at a CAGR of 2.37 billion by 2028.

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Inside Retail

APRIL 12, 2024

Amy Wotton, brand and marketing GM at Vicinity Centres, told Inside Retail, “DFO has always been synonymous with premium brands and unbeatable value.” “With our brand refresh, we wanted to celebrate the essence of DFO – the idea of being ‘in the know.’ As a touch point, we measure brands and energy.

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Retail Focus

DECEMBER 18, 2023

One of the most cherished traditions during this season is the Christmas market, where locals and tourists alike gather to revel in the magic of the holidays. These markets, known for their twinkling lights, festive decorations, and the aroma of mulled wine and roasted chestnuts, are a quintessential part of the European yuletide experience.

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Inside Retail

APRIL 10, 2024

The secondhand market is an exciting solution, offering quality, often designer items, at a fraction of the original price. This demonstrates their staunch commitment to curbing fashion waste and promoting a circular economy,” he explained. Moreover, it offers an avenue to free up wardrobes and generate additional income,” he added.

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Inside Retail

JANUARY 21, 2024

In a strategic move to counter the fierce competition in China’s booming smartphone market , Apple recently took the unprecedented step of offering substantial discounts on its iPhones. or 12.12, people are anticipating better promotions from vendors. So, spending on electronics has been significantly reduced.

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Inside Retail

MARCH 20, 2024

Kearney, a renowned global consultancy firm, recently unveiled its latest findings in the 2023 Global Retail Development Index (GRDI) report , shedding light on emerging market potentials and strategic pathways for retail expansion. China is the world’s largest retail market, accounting for almost 50 per cent of global retail transactions.

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Drytac

SEPTEMBER 26, 2022

Amanda Lowe joined Drytac in March of 2017 and has served in a number of key marketing roles within the business. Amanda takes on the new role having served as Drytac’s Global Marketing Manager since January 2019, having joined the company in 2017 as Marketing Coordinator.

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Compliantia

JULY 4, 2023

In fact, for brick and mortar retailers, promotions generally account for anywhere from 10% to 45% of total revenue. Understanding how to manage seasonal sales and promotions is key to running a successful store. This job of managing promotions becomes more complex when you start adding multiple locations into the mix.

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Inside Retail

APRIL 1, 2024

The Lubna brand, on the other hand, explores femininity and the promise of new beginnings, catering to women embarking on new chapters in their lives, whether in careers, marriage, or family,” Lim noted. The post How Zalora is tapping into the $311 billion global modest fashion market appeared first on Inside Retail Australia.

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Inside Retail

OCTOBER 13, 2022

Australia’s first campaign to promote fashion – Down Under In Front – has been unveiled by the Australian Fashion Council. Aje, Bassike, Bianca Spender, Nobody Denim, Romance Was Born, and other heritage and lifestyle labels were among the first select cohort of certified Australian Fashion brands announced. “No

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Retail Focus

FEBRUARY 7, 2024

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI).

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Inside Retail

MARCH 15, 2024

Pip Edwards – the other co-founder – will continue managing the business alongside the other board members. ” “Pip and the company are in complete support of Claire’s transition to pursue other creative endeavours and wish her the absolute best in her next chapter.”

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Trade Show Booth Companies - Trade Group

MARCH 18, 2024

But thanks in part to them, marketing strategies like experiential or immersive marketing will become more important than ever. Second, AI-generated content is changing current digital marketing tactics. However, more and more people are using ChatGPT, Bing, and other AI instead of search engines. Here’s why.

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Inside Retail

MAY 14, 2023

For example, this 2022 campaign from Victoria’s Secret , starring Brooke Shields and other mothers talking about the hardships, highs and lows of being a mum. It might be a year until the next Mother’s Day cycle rolls around, but in the meantime we can start rethinking other seasonal celebrations.

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Inside Retail

NOVEMBER 14, 2023

As consumers constantly chase ‘the next best thing’ brands and retailers are realising more than ever the importance of accurately predicting demand and getting new products to market in as short a time as possible. How Swarovski cut time to market Swarovski was using two legacy PLM platforms simultaneously on different sides of the business.

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Inside Retail

AUGUST 15, 2022

Statista estimates China’s collectible toys market was worth around US$1.4 In contrast to the conventional toy market, the customer demographic of collectible toys is dominated by adults. Certain collectable toys have a high rate of return, which has attracted a lot of investors to this market. Eyes on other Asian markets.

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Creative Displays Now

MARCH 4, 2024

Retail marketing, or retail advertising, includes various tactics to spread awareness to your target audience and increase sales — from old favorites to newly launched goods. There are three primary types of retail marketing. Today, online marketing has revolutionized everything. What Is Retail Advertising?

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Inside Retail

APRIL 26, 2024

Thanks to rapid innovations in supply chain management, AI technology and digital marketing, e-commerce is increasingly playing an integral role in the lives of everyday Aussies. Niche audience targeting Mass marketing is no longer necessary, or even necessarily desirable, in the digital age.

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Inside Retail

MARCH 26, 2024

Lush expects MPs to receive over 23,000 signed letters from its customers as part of the company’s promotion of Animal-Free Science Advocacy’s ‘I am not a labtool’ campaign. It added that other countries such as the Netherlands, the UK, and the US have already made significant investments in animal-free research.

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Inside Retail

SEPTEMBER 20, 2022

“Charles’ sustainability push calls for a little bit more conscientious fashion,” said Jennifer Castro, a West Palm, Florida-based digital marketer, whose fashion blog RoyalStyleWatch has more than 67,000 Instagram followers. “Other people, of course, must have handbags, but they haven’t quite entered my soul.”

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Retail Bound

NOVEMBER 9, 2021

The Launchpad Agency explains the importance of a Kickstarter advertising strategy and tells ways to promote a campaign. Why Do Some Kickstarter Campaigns Succeed and Others Fail. Some Kickstarter campaigns reach their funding targets, while others struggle to receive the first donation. It is due to price and advertising.

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Inside Retail

OCTOBER 20, 2022

In 2019, she teamed up with The Blow founder Phoebe Simmonds to launch The Memo, an e-commerce site that stocks the best baby and maternity products on the market without any of the clutter, infantilising language and judgement that customers encounter elsewhere.

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Trade Show Booth Companies - Trade Group

AUGUST 1, 2023

Influencer marketing has become a potent strategy for businesses wanting to connect with their customers. For example, Nike’s marketing strategy is based on almost entirely influencer marketing, beginning with its partnership with Michael Jordan and continuing with new rising athletes. The idea is not a new one.

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Inside Retail

APRIL 26, 2021

Fulfilment by GlamCorner now sees the platform handling the logistics of clothing rental on behalf of fashion brands, including warehousing, cleaning, shipping and returns, and giving brands their own rental stores, which they can embed in their e-commerce sites and promote to customers. The ‘Attenborough’ effect.

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Creative Displays Now

MARCH 18, 2024

Word-of-mouth marketing or word-of-mouth advertising refers to your customers’ casual, organic conversations about your products, services or brand. WOM marketing is free — you only need to provide valuable products that satisfy consumer needs and the kind of service that makes them feel seen and heard by your brand.

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RetailMinded

OCTOBER 20, 2023

If you own your own business or have a senior position at a company, a product marketing strategy is an effective approach you may take for future success. If you do not have a workforce with strong experience in the marketing skillset required for this task, investing in a retail auditing agency may be the best option for you.

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Inside Retail

FEBRUARY 27, 2022

Online furniture brand Brosa is ramping up its marketing activities and expanding into adjacent product categories, such as outdoor furniture and home decor, as it seeks to capitalise on the rapid increase in online shopping during Covid-19. Outdoor is a great opportunity. We’ve got aspirations to more than double that part of the business.”.

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Inside Retail

AUGUST 9, 2023

In Australia, Woolworths and Coles can no doubt see the risk in their nascent retail media businesses and will have the advantage of observing how Walmart and contemporaries in other markets, such as Tesco and Sainsbury’s, deal with the issue. This situation got me thinking about other examples of unintended consequences in retail.

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Retail Focus

JANUARY 20, 2022

Marketing has completely revolutionized since the advent of the pandemic. There are a huge number of consumers who prefer video content hence video marketing is the current trend and forms a very integral part of online marketing. Thus, it is necessary to change the marketing strategies. How will they be reached?

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Trade Show Booth Companies - Trade Group

MAY 2, 2023

Louisville, KY, home of the Kentucky Derby and the world’s finest bourbon distilleries, provided a cozier, more intimate venue in contrast to Vegas’ nonstop hustle and bustle, inviting attendees and exhibitors to stop and listen to each other on a deeper level. What can be done with LED monitors, lights, and other visual elements?

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RetailMinded

NOVEMBER 19, 2020

The new media and its forms of marketing have taken over the sales world so much that it seems that telemarketing has become non-existent. Although the new forms of marketing much overshadow it, nonetheless it’s still an effective marketing method that benefits both buyers and sellers. What is Telephone Marketing?

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Inside Retail

SEPTEMBER 7, 2023

But beyond that, similar to other e-commerce platforms, using it isn’t entirely risk- or guilt-free. An effective marketing strategy Unlike other e-commerce platforms that focus on functional benefits such as saving money, Temu caters to consumers’ emotional needs. It also works especially well with sales promotions.

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Mindful Design

JANUARY 25, 2022

Assuming you’re mainly interested in baking and having other people eat your treats, trying to promote your dessert shop may seem like a […]. The post 4 Delicious Ways to Promote Your Dessert Shop on Instagram appeared first on Mindful Design Consulting.

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RetailMinded

APRIL 12, 2023

Although many students might live on a shoestring budget and, thus, might have a fairly low buying power, marketing to them is still wise due to many reasons. Students make up a large piece of the modern consumer market. On top of that, it will let you realize the full potential of your marketing tactic.

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Inside Retail

OCTOBER 12, 2023

Well, join the queue of others who are weary. They also lead many down deep rabbit holes of dodgy marketing and LinkedIn activities in the quest for success. I encourage creative and courageous marketing. They also lead many down deep rabbit holes of dodgy marketing and LinkedIn activities in the quest for success.

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Inside Retail

FEBRUARY 1, 2024

As the Lunar New Year approaches, retailers around the globe are eagerly gearing up to embrace the festive spirit and capitalise on the significant market opportunities that this joyous occasion brings. Another company rolling out huge discounts in the Chinese market is JD.com.

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