Inside Retail

APRIL 10, 2024

In an era marked by escalating living expenses and an ever-growing environmental consciousness, consumers worldwide are reshaping their purchasing behaviours, with potentially significant impacts on the retail industry. A birds eye view According to Zuniga, global consumer sentiment is increasingly prioritising sustainability.

Marketing 130

Marketing Consumer Social Media Shopping 130

Inside Retail

APRIL 12, 2024

Data from the Australian Bureau of Statistics (ABS) shows that outlet shopping has seen steady growth over the past few years, as an increasing number of consumers seek value-driven shopping experiences, driven by economic factors such as the rising cost of living. As a touch point, we measure brands and energy. What’s the driver?

Marketing 130

Marketing Fashion Tailored Shopping 130

Inside Retail

MARCH 20, 2024

In an era marked by economic flux and shifting consumer preferences, the global retail landscape stands at a pivotal juncture, ripe with both challenges and opportunities. China is still the focus On the other hand, he said that China remains attractive but has dropped three spots driven by the overall softer economic outlook of the country.

Retail Marketing 130

Retail Marketing Marketing Consumer Social Media 130

Inside Retail

APRIL 1, 2024

Meanwhile, the Zalia capsule collection curates items specifically for Indonesian consumers. The Lubna brand, on the other hand, explores femininity and the promise of new beginnings, catering to women embarking on new chapters in their lives, whether in careers, marriage, or family,” Lim noted.

Fashion 130

Fashion Marketing Texture Consumer 130

Inside Retail

JANUARY 21, 2024

In a strategic move to counter the fierce competition in China’s booming smartphone market , Apple recently took the unprecedented step of offering substantial discounts on its iPhones. or 12.12, people are anticipating better promotions from vendors. So, spending on electronics has been significantly reduced.

Marketing 130

Marketing Promotion Pattern Perspective 130

Retailing Insight

MAY 2, 2024

M edia Marketing is comprised of many forms of advertising and is the process of creating desirable products or services and distributing them in such a way that increases their charisma. I will not be giving all the methods but have tried to cull the best media marketing for retail stores, publishers and product makers.

Marketing 52

Marketing Social Media Advertising Outdoor 52

Inside Retail

NOVEMBER 27, 2023

This is not just a transient trend but a robust response to the changing consumer, who now craves the tactile satisfaction of in-store shopping along with the personalisation and convenience of online commerce. Today’s consumers might browse products online and then feel, try and buy them in physical stores.

Consumer 147

Consumer Engagement Shopping Pattern 147

CAAD

JANUARY 31, 2024

In the digital era, companies are adopting increasingly innovative strategies to reach consumers more directly and effectively. Strategies that are revolutionising the way brands engage with consumers, providing new opportunities and challenges in the competitive world of commerce.

Consumer 52

Consumer Advertising Strategy Promotion 52

Inside Retail

MAY 8, 2024

This week, the Senate Committee on Supermarket Prices made 14 recommendations for the Government to consider amending the Competition and Consumer Act 2010 to end the alleged price gouging of the major supermarkets. This will allow consumers to align and ‘buycott’ from a supermarket that promotes their values.

Customer Retention 278

Customer Retention Consumer Line Flow 278

Inside Retail

APRIL 26, 2024

Thanks to rapid innovations in supply chain management, AI technology and digital marketing, e-commerce is increasingly playing an integral role in the lives of everyday Aussies. Customer retention With both consumers and retailers feeling the pinch of increasing costs, customer retention will be a key theme of 2024.

Customer Retention 277

Customer Retention Social Media Curate Advertising 277

Compliantia

JULY 4, 2023

In fact, for brick and mortar retailers, promotions generally account for anywhere from 10% to 45% of total revenue. Understanding how to manage seasonal sales and promotions is key to running a successful store. This job of managing promotions becomes more complex when you start adding multiple locations into the mix.

Promotion 95

Promotion Location Management Tailored 95

Inside Retail

NOVEMBER 9, 2023

How much do consumers spend? The event has in recent years lost some of its novelty with the rise of other shopping festivals in China, including the midyear “618” sales that are the country’s second largest. What other companies hope to benefit? trillion yuan ($157.97 per cent rise in Cyber Week sales.

Consumer 130

Consumer Shopping Gifts Apparel 130

Inside Retail

NOVEMBER 14, 2023

As consumers constantly chase ‘the next best thing’ brands and retailers are realising more than ever the importance of accurately predicting demand and getting new products to market in as short a time as possible.

Marketing 130

Marketing Planning Concept Contrast 130

Inside Retail

OCTOBER 9, 2023

With higher inflation and other macroeconomic pressures, many Australian households are tightening their belts. As consumers manage cost of living pressures, it’s led to a pullback in spending across the retail landscape, particularly in non-discretionary categories. However, spending alone is only part of the picture.

Consumer 130

Consumer Beauty and Health Consumer Electronics Accessories 130

Inside Retail

MAY 14, 2023

Mother’s Day holds a solid place in the hearts of Aussie consumers. Motherhood in all its glory Some brands are making moves to start showing motherhood in all its true glory, to really connect with consumers and meet them where they are. For example, a fresh approach to Father’s Day.

Marketing 130

Marketing Social Media Gifts Curate 130

RetailMinded

OCTOBER 20, 2023

Efficient Marketing Spend Acquiring new customers is typically more expensive than retaining existing ones. Upselling allows you to capitalize on your current customer base, making your marketing efforts more cost-effective. By listening to their preferences and objections, you can refine your offerings and marketing strategies.

Marketing 52

Marketing Consumer Tailored Strategy 52

Trade Show Booth Companies - Trade Group

MARCH 18, 2024

But thanks in part to them, marketing strategies like experiential or immersive marketing will become more important than ever. Second, AI-generated content is changing current digital marketing tactics. However, more and more people are using ChatGPT, Bing, and other AI instead of search engines. Here’s why.

Marketing 52

Marketing Advertising Strategy Promotion 52

Retail Focus

MAY 14, 2024

Although social media platforms like X (Twitter), Instagram, and Facebook have long been staples in marketing campaigns, another medium that’s been gaining traction and proving its worth is Twitch. With around 19 million followers, Adidas invited him to collaborate in 2019, promoting their sportswear and gaming-related products.

Engagement 130

Engagement Advertising Social Media Promotion 130

Inside Retail

MAY 11, 2023

As Australian retailers see consumers returning to in-person shopping, the drive to present eye-catching fitouts to a digital-savvy customer base has become critical in strengthening brands and creating unique and immersive shopping experiences.

Engagement 130

Engagement Display Consumer Promotion 130

Inside Retail

JUNE 27, 2022

India’s beauty and personal care market is projected to reach US$21 billion in 2025, and the rising adoption of online shopping and greater product penetration in secondary cities are also contributing to the market’s enlargement. Consumers are at the heart of all we do.

Consumer 130

Consumer Target Market Expansion Curate 130

Inside Retail

JULY 27, 2021

Discount stores are booming in post-Covid Europe as price-sensitive consumers seek out bargains amid inflation and the devastating impacts of the pandemic. Much of its focus is on what it calls “attractive discount markets” such as the UK, the Republic of Ireland and Spain. All consumers love a good bargain.

Consumer 246

Consumer Shopping Expansion Planning 246

Retail Focus

AUGUST 24, 2022

Ecommerce has become more widely available and accepted and, in the process, has given plenty of benefits to consumers. Most of this has to do with the level of information available online, and as a result of market competition. This gives them a degree of choice that is unmatched in market history. In-Depth Knowledge.

Consumer 130

Consumer Social Media Perspective Balance 130

Inside Retail

APRIL 26, 2021

Australian online clothing rental company GlamCorner is adapting its offering as more brands look to launch their own branded rental service amidst major changes in consumer behaviour. According to Future Market Insights, the global online clothing rental market is currently worth US$1.9 The ‘Attenborough’ effect.

Fashion 246

Fashion Marketing Department Stores Apparel 246

Inside Retail

FEBRUARY 1, 2024

As the Lunar New Year approaches, retailers around the globe are eagerly gearing up to embrace the festive spirit and capitalise on the significant market opportunities that this joyous occasion brings. Another company rolling out huge discounts in the Chinese market is JD.com.

Strategy 130

Strategy Marketing Consumer Promotion 130

Inside Retail

SEPTEMBER 7, 2023

It’s safe to say the platform has some winning strategies that keep consumers coming back. But beyond that, similar to other e-commerce platforms, using it isn’t entirely risk- or guilt-free. However, Temu’s consumers are beginning to view it as offering affordable products that do not necessarily compromise on quality.

Advertising 130

Advertising Promotion Strategy Consumer 130

Creative Displays Now

MARCH 18, 2024

Word-of-mouth marketing or word-of-mouth advertising refers to your customers’ casual, organic conversations about your products, services or brand. WOM marketing is free — you only need to provide valuable products that satisfy consumer needs and the kind of service that makes them feel seen and heard by your brand.

Retail Marketing 52

Retail Marketing Marketing Social Media Display 52

Inside Retail

MAY 13, 2024

Sneaker enthusiasts in Thailand have a reason to celebrate as Sneaker Laundry , a leading player in Australia’s sneaker cleaning and restoration market, teams up with the well-established John’s Laundry to expand its services in Southeast Asia. Nothing really existed to look after your sneakers. Why Bangkok?

Social Media 147

Social Media Location Marketing Planning 147

Inside Retail

APRIL 24, 2024

Legacy denim brand, Levi Strauss & Co has rolled out a direct-to-consumer first strategy across its East Pacific Asia market. Inside Retail sat down with Nuholt Huisamen, managing director of Levi Strauss & Co for East Asia Pacific, to unpack what the future of the DTC-first strategy means for the Asia market.

Strategy 147

Strategy Consumer Merchandising Location 147

Retail Focus

JANUARY 20, 2022

Marketing has completely revolutionized since the advent of the pandemic. These days, consumers are changing their tastes and preferences. There are a huge number of consumers who prefer video content hence video marketing is the current trend and forms a very integral part of online marketing.

Marketing 130

Marketing Advertising Strategy Circulation 130

Inside Retail

AUGUST 9, 2023

In Australia, Woolworths and Coles can no doubt see the risk in their nascent retail media businesses and will have the advantage of observing how Walmart and contemporaries in other markets, such as Tesco and Sainsbury’s, deal with the issue. This situation got me thinking about other examples of unintended consequences in retail.

Promotion 246

Promotion Marketing Curate Shopping 246

Creative Displays Now

MARCH 4, 2024

Retail marketing, or retail advertising, includes various tactics to spread awareness to your target audience and increase sales — from old favorites to newly launched goods. There are three primary types of retail marketing. Today, online marketing has revolutionized everything. What Is Retail Advertising?

Retail Marketing 52

Retail Marketing Strategy Marketing Social Media 52

Trade Show Booth Companies - Trade Group

AUGUST 1, 2023

Influencer marketing has become a potent strategy for businesses wanting to connect with their customers. For example, Nike’s marketing strategy is based on almost entirely influencer marketing, beginning with its partnership with Michael Jordan and continuing with new rising athletes. The idea is not a new one.

Marketing 94

Marketing Social Media Engagement Target Market 94

Inside Retail

APRIL 16, 2024

Ryan Reith, group vice president with IDC, was quoted as saying that the recovery of the smartphone market continues to move forward with optimism slowly building among top brands. As the recovery progresses, he believes that the top companies will gain market share as the smaller brands struggle for positioning.

Promotion 130

Promotion Marketing Advertising Consumer 130

Inside Retail

FEBRUARY 26, 2024

About 180 retail businesses collapsed in the September quarter alone; only the construction, accommodation and other services sectors had more attrition. There are several economic factors playing havoc with consumers and business operations that are likely to persist into 2024. Yet it seems the reward for enduring is more uncertainty.

Customer Retention 147

Customer Retention Strategy Consumer Promotion 147

Inside Retail

JANUARY 29, 2023

In its preliminary half-year results, JB Hi-Fi attributed record sales to strong consumer demand, and its well-executed promotional strategies during Boxing Day and Black Friday. JB Hi-Fi’s sales grew by 9.1 per cent and 16.1 per cent in Australia and New Zealand respectively – to $3.6 billion and NZ$160.6

Promotion 246

Promotion Strategy Consumer Target Market 246

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing.

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing.

Strategy 52

Strategy Consumer Social Media Customer Engagement 52