Compliantia

JULY 4, 2023

In fact, for brick and mortar retailers, promotions generally account for anywhere from 10% to 45% of total revenue. Understanding how to manage seasonal sales and promotions is key to running a successful store. This job of managing promotions becomes more complex when you start adding multiple locations into the mix.

Promotion 95

Promotion Location Management Tailored 95

Inside Retail

APRIL 4, 2022

Hospitality group Australian Venue Co (AVC) has teamed up with independent retailer Liquor Marketing Group (LMG) to rebrand 21 liquor retail outlets across the country. Craig Ellison, chief operating officer at AVC said the partnership allows local managers to tailor businesses to better suit their local communities. .

Marketing 130

Marketing Tailored Promotion Management 130

RetailMinded

OCTOBER 20, 2023

If you own your own business or have a senior position at a company, a product marketing strategy is an effective approach you may take for future success. If you do not have a workforce with strong experience in the marketing skillset required for this task, investing in a retail auditing agency may be the best option for you.

Strategy 64

Strategy Marketing Social Media Advertising 64

Retail Focus

APRIL 11, 2024

With technology by its side, digital coaching offers tailored advice and assistance, boosting overall performance and client experience. Anticipating Needs – Retailers can predict customer needs and actively meet them through focused marketing campaigns and tailored experiences by having the benefit of real-time data and analytics.

Tailored 130

Tailored Engagement Promotion Marketing 130

Retail Focus

FEBRUARY 15, 2024

Understanding the psychology behind consumer behaviour is crucial for businesses and marketers aiming to tailor their strategies effectively. Challenges in Understanding One of the main challenges marketers face is the heterogeneity within the student demographic. Secondly, personalization is key.

Consumer 130

Consumer Social Media Tailored Strategy 130

Inside Retail

NOVEMBER 5, 2023

Effective utilisation of customer data for festive marketing Reaping the benefits of customer data is only half the battle. To maximise its potential, retailers should tailor their marketing tactics for a personalised client experience. This allows for strategically timed promotions that can lead to a surge in sales.

Tailored 130

Tailored Pattern Management Marketing 130

Trade Show Booth Companies - Trade Group

SEPTEMBER 20, 2023

To distinguish your product from competitors, embracing experiential marketing is an excellent approach to actively engage, captivate, and cultivate Gen Z into enthusiastic advocates for your brand. Use experiences to promote products Generation Z isn’t driven by acquiring possessions for the sake of ownership.

Engagement 52

Engagement Strategy Marketing Social Media 52

Inside Retail

MARCH 27, 2024

The Iconic has partnered with the Cancer Council with support from the Australian Government to promote sun-smart dressing as part of a joint cancer prevention and advocacy effort. Inside Retail spoke to The Iconic’s chief marketing officer , Joanna Robinson, to unpack the strategy that propelled this successful campaign. “As

Social Media 130

Social Media Fashion Engagement Promotion 130

RetailMinded

OCTOBER 20, 2023

Efficient Marketing Spend Acquiring new customers is typically more expensive than retaining existing ones. Upselling allows you to capitalize on your current customer base, making your marketing efforts more cost-effective. By listening to their preferences and objections, you can refine your offerings and marketing strategies.

Marketing 52

Marketing Consumer Tailored Strategy 52

Inside Retail

APRIL 24, 2024

Legacy denim brand, Levi Strauss & Co has rolled out a direct-to-consumer first strategy across its East Pacific Asia market. Inside Retail sat down with Nuholt Huisamen, managing director of Levi Strauss & Co for East Asia Pacific, to unpack what the future of the DTC-first strategy means for the Asia market.

Strategy 147

Strategy Consumer Location Merchandising 147

Inside Retail

FEBRUARY 22, 2024

Southeast Asia’s growing middle class presents a significant opportunity for Australian and New Zealand brands in the agricultural, food and beverage, and health and wellness sectors, but cultural differences and language barriers are key challenges to connecting with this market.

Tailored 130

Tailored Marketing Target Market Consumer 130

Creative Displays Now

MARCH 18, 2024

Word-of-mouth marketing or word-of-mouth advertising refers to your customers’ casual, organic conversations about your products, services or brand. WOM marketing is free — you only need to provide valuable products that satisfy consumer needs and the kind of service that makes them feel seen and heard by your brand.

Retail Marketing 52

Retail Marketing Marketing Social Media Display 52

Retail Focus

JUNE 21, 2023

Technology has the ability to not only enhance the customer’s experience but the businesses can also benefit from a boost in brand loyalty, improved marketing strategies, and the ability to streamline the business to make it more agile and cost-effective. Just What Can Technology Do For Business?

Tailored 173

Tailored Promotion Display Layout 173

Inside Retail

MARCH 7, 2024

Trailblazing a new path Armed with an initial investment of US$250,000 and a joint venture with Appidea, the company is poised to introduce its revolutionary approach to repair culture in new markets. We aim to reach more markets across the globe, bringing our sustainable repair solutions to consumers everywhere,” he concluded.

Tailored 130

Tailored Planning Expansion Promotion 130

RetailMinded

JUNE 9, 2021

Marketing to people who are all about luxury needs to be…well, luxurious. . Marketing can be challenging in general, no matter who you’re promoting to. The added pressure of having to tailor all your strategies in a way that attracts high-end clientele could make you feel like marketing is just impossible. .

Marketing 98

Marketing Social Media Tailored Engagement 98

Inside Retail

JANUARY 31, 2023

At the same time, they have created confusion and a struggle to accurately measure and identify the effectiveness of digital promotion campaigns. The responses shed light on where brands need to be when it comes to measuring marketing impact and assessing marketing attribution effectively.

Fashion 130

Fashion Tailored Strategy Social Media 130

Retail Focus

APRIL 4, 2024

Furthermore, the premium and luxury industry has experienced remarkable growth and prominence, due to an increasing number of affluent consumers and an expanding global market. Modern luxury marketing relies on the omnichannel experience. Luxury brands prioritise the customer experience in their digital transformation efforts.

Social Media 147

Social Media Strategy Balance Engagement 147

Retail Focus

MARCH 30, 2023

While all retail stores use similar marketing techniques , high-end retail stores have to use that blueprint and turn it on its head. It’s one of the best ways to increase sales because it treats customers like individuals and tailors their experiences. But if you don’t have a name, what can you do?

Retail Sales 130

Retail Sales Promotion Tailored Gifts 130

Retail Focus

SEPTEMBER 27, 2022

The online marketing industry is constantly evolving as retailers are always looking to improve their online marketing techniques to meet the demands of their customers. Mobile Marketing . Mobile commerce is any marketing activity, which retailers use in promoting their services and products through mobile devices.

Social Media 130

Social Media Advertising Promotion Tailored 130

Design Middleeast

APRIL 22, 2024

This success rewarded the strategy of CIFF, an ever-evolving exhibition event with a key role in the development of the global furniture industry, promoting design and innovation, boosting consumption, and fostering international furniture trade. A total area measuring 850,000 square metres ; 4,700 exhibitors , 11.8%

Interior Design 105

Interior Design Home Furnishings Outdoor Interior 105

RetailMinded

SEPTEMBER 12, 2023

Selling to an international market can be more tricky than with your local customers, even if it’s online. It’s just that you need to double up on your efforts to make your marketing strategies work. Getting to know your audience will help you tailor your products and marketing strategies. Most likely not!

Marketing 52

Marketing Social Media Engagement Strategy 52

Inside Retail

SEPTEMBER 9, 2021

Using loyalty rewards to promote health outcomes. Merging above-the-line and below-the-line promotions. Currently there is a big divide between “above-the-line” and “below-the-line” promotional spend in pharmacy. These offer an immediate opportunity to save money and simplify their current approach to promotions.

Promotion 239

Promotion Line Advertising Management 239

Inside Retail

FEBRUARY 13, 2024

Investing in the right areas Looking ahead, Coulter said that aggressive marketing to increase brand familiarity and a focus on digital spend will be key to achieving Temple & Webster’s ambitious target of reaching $1 billion in annual revenue within the next three to five years. “One We have upped our digital spend.

Interior Design 264

Interior Design Tailored Marketing Strategy 264

Inside Retail

OCTOBER 7, 2021

Pinterest will roll out new features for brands to promote products and ideas to users, the digital pinboard company said Wednesday, part of an effort to grow online shopping on its site. For example, a creator can make a video post about a dessert recipe, and a baking brand can pay to promote that ad to more users.

Shopping 130

Shopping Social Media Advertising Tailored 130

Inside Retail

FEBRUARY 28, 2024

Acclaimed Indian skincare brand Minimalist recently announced its strategic expansion into three dynamic markets: Singapore, Vietnam, and Australia. The brand reportedly sells one in every four skincare serums in the market. According to Yadav, the brand’s success in India has paved the way for its expansion into international markets.

Social Media 130

Social Media Expansion Consumer Marketing 130

Inside Retail

NOVEMBER 14, 2022

Having embraced digital shopping channels during the pandemic, Australian consumers have become well used to the personalisation and tailored content offered online. Retailers need to reflect the tailored and personalised experience of online, but in-store.”. ” No more these days, explains Hanns. “We

Engagement 289

Engagement Customer Engagement Strategy Promotion 289

Inside Retail

MAY 1, 2023

Doing this involves crunching a huge amount of data to enable highly targeted marketing campaigns and personalised product recommendations. Younger consumers in particular, who will eventually become the majority market as they mature and grow in earning capacity, require a particularly individualised “white glove” service.

Tailored 130

Tailored Social Media Target Market Marketing 130

Jahabow

NOVEMBER 9, 2020

Whether your store offers only in-person shopping or you’ve turned to supplement revenue with eCommerce options, holiday email marketing is a surefire way to help boost traffic — and your bottom line. Segmenting your customers into groups helps you better understand how to tailor your approach and increases the chances of conversion.

Marketing 98

Marketing Gifts Line Display 98

Creative Displays Now

APRIL 17, 2024

Cardboard pallet skirts are customizable, allowing you to tailor the colors, images and messaging to your brand. 5 Design Tips for Effective Pallet Skirts One of the top benefits of pallet skirts is that you can tailor them to your products and brand. It advertises your products while concealing an otherwise unsightly display base.

Color 98

Color Display Advertising Tailored 98

Inside Retail

AUGUST 3, 2023

However, many brands still haven’t cracked the Gen Z market, which is quite different in its wants compared to generations that came before. Gen Z is a unique demographic with distinct preferences for marketing,” Evan Tsaprounis, e-commerce lead at social media company Snap, told Inside Retail.

Social Media 130

Social Media Tailored Marketing Consumer 130

Retail Bound

APRIL 23, 2024

trillion by 2025, making it a lucrative market for product startups. As a result, more and more consumers are gravitating towards brands that promote sustainable and ethical practices. Not only will this help attract environmentally and socially conscious consumers, but it will also promote a positive brand image.

Consumer 52

Consumer Social Media Promotion Marketing 52

Inside Retail

AUGUST 14, 2023

The unpredictability of the Women’s World Cup, with the US knocked out early and a first-time champion assured, is forcing major global marketers such as Adidas and Nike to move fast to adapt to shoppers’ quick shifts in preferences and demand.

Sporting Goods 246

Sporting Goods Advertising Merchandising Tailored 246

Inside Retail

NOVEMBER 7, 2023

CEQ has also introduced an e-market online order system, which enables consumers to order items not available in store, as well as ‘HappyOrNot’ customer feedback kiosks to gauge success. Dykes also points to CEQ’s bulk deals – such as its ‘apple bins’, costing about 40 cents per apple – as a way to promote fresh produce. “A

Location 277

Location Line Concept Tailored 277

Inside Retail

DECEMBER 3, 2023

Aussie shoppers are increasing brand-switching habits by always comparing prices (73 per cent); making unplanned purchases after seeing promotions and discounts (68 per cent) and stocking up on sale items (80 per cent) (1). So are marketers. Beyond value, seven in 10 are changing for new and appealing features or benefits (2).

Customer Retention 130

Customer Retention Advertising Engagement Promotion 130

Retail Focus

MAY 3, 2023

New data from Wunderkind , the leading performance marketing solution that scales one-to-one messages for retailers and brands, has revealed that black holes in retailers’ shopper identification capabilities are hampering personalisation efforts, and leaving revenue opportunities on the table.

Light 130

Light Tailored Promotion Customer Engagement 130

Retail Focus

AUGUST 8, 2023

Digital Marketing and SEO To thrive in a competitive retail landscape, your business needs a strong online presence. Outsourcing digital marketing and Search Engine Optimization (SEO) tasks to specialized agencies can boost your brand’s visibility, attract more website traffic, and ultimately drive sales.

Social Media 130

Social Media Customer Retention Management Engagement 130

Inside Retail

NOVEMBER 27, 2023

As we edge closer to 2024, this phygital wave is being propelled by a raft of emerging technologies that promise to redefine the contours of retail operations, marketing strategies and customer engagement paradigms. Here, we delve deeper into some of the key technologies already steering this change.

Consumer 147

Consumer Engagement Shopping Pattern 147