What The Iconic’s partnership with Cancer Council signals about retail’s power
Inside Retail
MARCH 27, 2024
The Iconic has partnered with the Cancer Council with support from the Australian Government to promote sun-smart dressing as part of a joint cancer prevention and advocacy effort. Inside Retail spoke to The Iconic’s chief marketing officer , Joanna Robinson, to unpack the strategy that propelled this successful campaign. “As
Let's personalize your content