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Why retailers should be like Kmart and Target and review their tech stacks

Inside Retail

As marketing budgets continue to shrink in the face of economic uncertainty, many in the C-suite are trying to find ways to save money while maintaining, or preferably increasing, sales. But it’s not just the retail behemoths that can save money and even improve customer experience with a back-end review. Smaller retailers can, too.

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Four out-of-the-box influencer marketing strategies

Inside Retail

In short, the old rules of influencer marketing were out — and to succeed, brands, like influencers, had to think outside the box. million EMV via content tagged #PradaFW21 when it showed online in February). That said, adaptability, innovation, and open-mindedness will remain key to brands’ earned media growth.

Strategy 130
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From resale to recycled steel, Swiss watches adapt for the next generation

Inside Retail

A recent report from Deloitte estimates the pre-owned luxury watch market will grow to US$35 billion by 2030. . The report also predicts that the share of watches bought online will increase by 30 per cent by 2030. The post From resale to recycled steel, Swiss watches adapt for the next generation appeared first on Inside Retail.

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5 Impactful Ways To Improve Your Online Store — And Drive More Sales

RetailMinded

Anyone who is looking to elevate an online store and drive more sales needs to make meaningful improvements to their e-commerce presence. Ranging from mastering social media marketing to embracing advanced SEO techniques, these strategies will help reshape your digital storefront for success.

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Analysis: How five luxury brands won digital fashion week

Inside Retail

But creating engaging digital shows is just half the battle: prior to the pandemic, Fashion Week was beginning to represent a massive influencer marketing opportunity, with backstage passes, front row seats, and exclusive parties prompting high-impact social content from bloggers.

Fashion 147
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Nikeland is just the beginning of Nike’s bid to win over Generation Alpha

Inside Retail

Players can visit a digital showroom to choose different Nike outfits for their avatars and collect sneakers with special powers, giving them an advantage while competing in the mini-games, such as dodgeball, tag and the floor is lava. Nikeland homes in on a younger generation keen to create, play and interact with friends online.

Apparel 173
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14 Property Management Incentive Program Ideas to Retain Residents

Parcel Pending

As a property manager , you undoubtedly recognize that turning over a unit has a significant price tag – from cleaning to marketing to maintenance costs (especially in current market conditions ). To retain residents, here are 14 key property management incentive ideas to keep your residents in place.