Inside Retail

OCTOBER 1, 2023

Amie Larter of Inside Retail talked with Karlie Taylor, marketing manager at unified commerce platform Shopline, for this month’s Retail Untangled podcast series. In a nutshell, it’s about personalisation, which is what marketing and advertising has always been about. Again, it comes down to data,” says Taylor. “I

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Inside Retail

FEBRUARY 8, 2024

So it’s vital to make that experience count,” explains Alexandria Jurcic, national marketing manager, at Australian corrugated cardboard and packaging specialist Abbe. “It Live streamers caught onto the concept and the product went viral on social media creating huge demand for the product.

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Retail Focus

JULY 5, 2022

You can also contact people in your network who can provide you with wise counsel and well-informed perspectives. If you’re not very good at branding yourself, you might need to hire the service of a skilled brand manager who can present your business aesthetically. Ensure to take heed of the critics and make improvements.

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Inside Retail

SEPTEMBER 17, 2023

Although the businesses operate in a similar category – the target audiences, marketing campaigns and product styles are largely different. million in unfulfilled orders, the immediate challenge for the fifth-generation furniture group is addressing that issue: through managing its global supply of stock and fulfilling orders.

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Inside Retail

JANUARY 4, 2023

The brand’s fifth store in Singapore, which is located in Ion Orchard, features an “enhanced shopping experience” that aims to introduce more consumers to Desigual through a new perspective on the brand. Balazs Krizsanyik, general manager of Desigual in Asia. The Singapore marketplace. The art gallery concept.

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Trade Show Booth Companies - Trade Group

FEBRUARY 29, 2024

In the rapidly evolving and changing marketing world, staying ahead of the curve is not just an advantage—it’s a necessity. That’s where marketing trade shows come into play, serving as epicenters of innovation, networking, learning, and brand growth. Here are the top 10 Marketing Trade Shows you won’t want to miss.

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Retail Focus

FEBRUARY 9, 2023

Opening or reviving a retail business in remote locations should put on first: Embracing technology: Shop owners can use digital platforms such as e-commerce websites, social media, and online marketplaces to reach a wider customer base and compete with larger retailers.

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Inside Retail

OCTOBER 31, 2022

The classic mistake that all kinds of DTC brands do is get into [physical] retail as quickly as possible and fizzle out,” HiSmile general manager Justin Gaggino told Inside Retail. “We For example, in the last few years HiSmile has been searched as much as Colgate on Google, which is crazy when you think about it from a scale perspective.”.

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Inside Retail

MAY 22, 2023

During the past decade or more, the growing acceptance and use of sexual pleasure toys have led to them being stocked and marketed in more mainstream retail channels – both offline and online. Research house Grandview estimates the global market was worth US$32.7 Pleasure is of equal importance to sexual health.

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Inside Retail

MARCH 3, 2024

The global market for Black haircare products was estimated at around $9.56 per cent, according to market research firm MarketResearch.biz. This often drives frustrated consumers to social media and other platforms in the hopes of finding influencers or fellow beauty enthusiasts with similar complexions or hair traits.

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Inside Retail

OCTOBER 24, 2022

The number of Godfrey retail outlets has fallen by 16 per cent since the 2018 takeover – from 210 outlets to 175, according to The Australian Financial Review – but the management team has placed a focus on three key pillars of the business: its product line, property holdings and people. From our stockroom perspective, it’s nice and clean.

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Inside Retail

MAY 22, 2023

billion viewers, and race attendance reached record levels in 2022, with the sport continuing to grow on social media. It marks another step forward for the brand in the motorsports arena, so we are really looking forward to 2024 and beyond,” Thomas Josnik, Puma’s general manager of the motorsport business unit, told Inside Retail.

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Inside Retail

NOVEMBER 14, 2022

For the uninitiated, Sands Retail is the leasing and retail asset management platform of Las Vegas Sands Corporation, which is responsible for properties across all LVSC-owned malls in Macau, Singapore and future international developments. It’s something very unique in the tourist market,” he said. The story so far.

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Inside Retail

OCTOBER 26, 2022

Kmart divisional merchandise manager Rob Day has seen an increase in popularity of the discount department store’s Halloween range, as more families and individuals have become involved in the event. “I Salakas contends that social media and the Americanisation of Australian culture has accelerated the development of Halloween in Australia.

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Inside Retail

DECEMBER 8, 2021

The online retailer has relaunched its Australian and international websites and resumed posting on social media with the aim of reconnecting with existing customers and appealing to a new segment: male shoppers. We don’t want to change too much all at once, that’s part of the transition,” Moore said.

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Inside Retail

JUNE 20, 2023

From a frontstage, customer-facing perspective, it has a range of applications: Improved personalisation Personalisation isn’t new – but it’s now on steroids, with incentives, offers, targeted products, cross-selling and upselling and dynamic pricing as mentioned below. GenAI is also transforming inventory management.

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Inside Retail

SEPTEMBER 22, 2021

High end beauty, fashion and lifestyle brands have been some of the slowest categories to really embrace the use of mature models for genuine marketing purposes (not just for a quick PR stunt). And with Australia’s burgeoning beauty market expected to grow at a compound annual growth rate of 3.87

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RetailMinded

MAY 4, 2023

The phrase the ‘Customer is King’ is often used by marketers and customer service managers to emphasize the importance of customer satisfaction. The way consumers select products and services has evolved and become more transparent due to increased consumerism, the internet, social media, search engines, and e-commerce.

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Inside Retail

MAY 11, 2023

H&M recently revealed plans to revamp the shopping experience at its flagship store in Orchard Building, Singapore, along with the launch of a new lifestyle brand in the market in the third quarter of 2023. This allows us to provide the greatest possible value to our customers, beyond the price that they pay,” she stressed.

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Inside Retail

APRIL 6, 2021

Having a diverse workforce was pivotal in helping sports apparel retailer Lululemon face the challenges Covid-19 brought to the business with fresh ideas, new programs and different perspectives. “In But with the store closures, we had to look for a new way to market the brand.”. And they didn’t fail to deliver, according to Yim.

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Inside Retail

AUGUST 28, 2022

Anyone recruiting in today’s job market knows it unlike anything experienced before. As a managing director of a recruitment agency and a keen observer of the collective, I witness many trending traits. Higher perspective, holistic, motivational, grounded social media feeds orate the warning signs.

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Inside Retail

JUNE 21, 2022

Famed management consultant Peter Drucker once coined the phrase, “Innovate or die”. Companies are under a lot of pressure to ensure their products are sourced ethically and meet the sustainability guidelines that are now becoming commonplace in most global markets. An evolutionary age.

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Inside Retail

JANUARY 7, 2024

I think of it now as a research period for us, because we saw both sides of the market. We started to realise that there were two core markets – the first being somebody who has good skin and wants to maintain that, versus somebody who either has problematic skin or really wants to invest in preventative ageing with more advanced treatments.

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Inside Retail

MAY 2, 2022

We spoke to Snap APAC general manager Kathryn Carter about the announcements, and what they mean for retailers. Kathryn Carter: The updates we’re making are a continuation of our shopping journey from a Snap perspective. IR: It seems to me that Snap’s strong focus on AR sets it apart from other social media platforms.

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Inside Retail

MARCH 12, 2024

Lush Australia’s general manager of retail, Brittany Gian outlines how the handmade cosmetics brand plans to grow this year and explains how investing in staff training and customer experience helped Lush ANZ navigate the uncertain economic climate of 2023. Inside Retail : What were the biggest highlights of 2023 for Lush ANZ?

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Inside Retail

AUGUST 26, 2021

Building age diversity in workplaces is a two-for-one deal: employers access a larger portion of the labour market while supporting people’s mental health and wellbeing. Retail is one of the industries that has traditionally relied on this temporary workforce and is being forced to find employees from other parts of the labour market.

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RetailMinded

OCTOBER 1, 2023

In this era of the “Retail Renaissance,” independent retailers are in a prime position to carve their niche in the market through innovative marketing ideas and concepts. Research shows that 75% of businesses increased their credibility and trust by harnessing digital marketing techniques. Let’s hop in!

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Inside Retail

JULY 13, 2022

Modest fashion has been making a splash on the high streets, online and the catwalk in several markets around the world. Major brands enter the market. Mod Markit-Thrift edition, a modest fashion thrift heaven, was held during Melbourne Fashion Week, which included a second-hand market for modest clothes. The market snapshot.

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Inside Retail

JULY 4, 2023

million crowdfunding raise to fuel its retail expansion and launch into overseas markets. But when it came to cleaning products, there was no effective, healthy or sustainable solution on the market. My background is in digital marketing. Inside Retail : What led you to launch Pleasant State?

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Inside Retail

NOVEMBER 2, 2023

As they encode countless bodies of text from different domains, they can be told to take a perspective, impersonating business strategists, scholars, marketers or journalists, to create content useful across many professions. A study by global management company Boston Consulting Group also reported significant improvements.

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Retailing Insight

JULY 18, 2023

I n today’s retail environment, nothing is more important to your marketing program than the promised experience your brand makes. Your brand promise should distinguish you from your competitors in your market. Write down what you want your brand promise to be from your perspective.

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Inside Retail

FEBRUARY 20, 2022

We asked Target Australia general manager of marketing Jamima White about the key message of the campaign and how it will evolve going forward. IR: How does the look and feel and tone of this campaign differ from Target’s marketing activities in the past? This is the second phase, where we’re launching the quality element.

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Inside Retail

MARCH 28, 2022

We recently asked Vestiaire Collective’s vice president of global marketing and branding Vanessa Masliah about the thinking behind the new brand identity, and what’s next for the platform. We truly believe that the transformation of the future of fashion is a global concern where the resale market has a key role to play.

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Inside Retail

APRIL 6, 2023

She went on to say that some early adopters in apparel are leveraging blockchain for supply chain management and transparency, NFTs for digital collectibles, or digital twins, of products as well as authenticating luxury items. She feels it all boils down to the investment to build out, execute and manage a Web 3.0 What’s next?

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Inside Retail

NOVEMBER 17, 2021

Ethique is now in 24 markets globally, with 4500 stockists around the world. A 2016 Huffington Post article propelled the brand to new audiences and before long, Britney Spears and Ashton Kutcher were sharing the brand on their social media platforms. Moving with the market. Ethique goes global. West has no idea how.

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Inside Retail

DECEMBER 6, 2022

Here, Jacob Faull discusses the time in India and London that shaped the business, how sustainability and organic products have become bigger factors over the years, the vision for a full market offering, and how the desire for community shapes the present, and likely future, of the business. Nature Baby co-founder Jacob Faull.

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Inside Retail

OCTOBER 20, 2021

We signed up with two new agencies in September as well, so we’re rolling out much more aggressive social media advertising and Google Shopping campaigns. As a brand that leads largely with swim, we have to be pretty prominent in two markets. That’s the direction we’re moving in from a product perspective.

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