Inside Retail

MARCH 22, 2023

Facioni said General Pants was “underpenetrated in a number of key markets” and noted online sales tend to follow store growth. Facioni thinks these brands can go into the US and said General Pants is testing the waters in this new market through a combination of online direct-to consumer and wholesale. Download here.

Social Media 130

Social Media Apparel Strategy Accessories 130

Retailing Insight

MAY 2, 2024

M edia Marketing is comprised of many forms of advertising and is the process of creating desirable products or services and distributing them in such a way that increases their charisma. I will not be giving all the methods but have tried to cull the best media marketing for retail stores, publishers and product makers.

Marketing 52

Marketing Social Media Advertising Outdoor 52

Retail Focus

NOVEMBER 22, 2023

Retail marketing campaigns are highly competitive, constantly adjusting and evolving to new technologies and market shifts. Finding a path to a successful campaign in a competitive modern market means balancing what already works with forward-thinking approaches, and this is not an easy task to accomplish.

Marketing 130

Marketing Social Media Advertising Curate 130

Inside Retail

AUGUST 12, 2021

In short, the old rules of influencer marketing were out — and to succeed, brands, like influencers, had to think outside the box. In this article, we’ll dive into the innovative strategies setting four forward-thinking brands apart from the competition and outline key takeaways other brands can use to replicate their success.

Strategy 130

Strategy Marketing Beauty and Health Social Media 130

Snap Retail

JULY 20, 2021

Everyone is online, making the social media platforms one of the most profitable spaces to place your business, attract new clients, meet those selling goals, and evolve. Consistency is key for starting your small business on social media, and consistency needs a plan! Manage your Time Wisely. Plan it Out.

Social Media 98

Social Media Advertising Planning Engagement 98

Inside Retail

FEBRUARY 7, 2022

One of the posts stated that management ignored non-white employees’ concerns about racism and told them to “feel empowered to walk away”. After news of the mass layoffs hit the media, eagle-eyed netizens noticed a number of new positions up for hire at the company were being advertised on job-seeking websites, which seemed insensitive.

Social Media 130

Social Media Strategy Other Advertising 130

Inside Retail

OCTOBER 13, 2021

“Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services.

Marketing 277

Marketing Social Media Advertising Consumer Electronics 277

Retail Focus

APRIL 4, 2024

Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace. Ghalia BOUSTANI.

Social Media 147

Social Media Strategy Balance Engagement 147

Inside Retail

JUNE 1, 2022

In an industry that’s already heavily saturated, hundreds of emerging digital channels have made it increasingly difficult to stand out, writes Simon Kelly, solutions manager, Apac at ChannelAdvisor. Those with the right multichannel strategy will win in this volatile e-commerce climate. Market at the right time.

Strategy 130

Strategy Social Media Consumer Advertising 130

Retail Focus

FEBRUARY 7, 2024

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI).

Customer Engagement 130

Customer Engagement Engagement Marketing Flow 130

Inside Retail

APRIL 10, 2024

The secondhand market is an exciting solution, offering quality, often designer items, at a fraction of the original price. Moreover, Gen Z and Millennials are proficient in using social media platforms. In developed markets, we’re seeing an expansion of resale services, with consumers placing high value on sustainability.

Marketing 130

Marketing Consumer Social Media Shopping 130

Inside Retail

MARCH 14, 2024

Independent Queensland grocer Skippys Fresh Frootz has garnered attention on social media for its videos highlighting its low prices at a time when Australia’s major supermarkets are facing scrutiny for their lack of transparency in their price-setting practices. Private-label brand sales account for 18.1

Strategy 263

Strategy Social Media Management Consumer 263

Inside Retail

APRIL 2, 2024

In a world where technology, from smartphones to AI, is being integrated into almost every aspect of daily life, it may surprise some people to learn that the stationery market is thriving. The post How British brand Papier is driving growth in the global stationery market appeared first on Inside Retail Australia.

Marketing 100

Marketing Social Media Consumer Shopping 100

Inside Retail

JANUARY 24, 2024

Recognising the need to align with contemporary tastes and market dynamics, Bata Thailand embarked on an ambitious venture – the “Surprisingly Bata” campaign. To gain deeper insights into this transformative journey, we spoke with Wilasinee Parnurat, the country manager and managing director of Bata Thailand.

Social Media 130

Social Media Customer Retention Visual Merchandising Strategy 130

Retail Bound

MARCH 7, 2024

Tap into the power of social media and viral marketing Leverage your social media channel to celebrate the campaign’s success and express gratitude to backers. Cull valuable insights that can inform your strategy in future crowdfunding endeavors. Ready for your next big idea?

Strategy 52

Strategy Social Media Engagement Marketing 52

Inside Retail

DECEMBER 8, 2021

The online retailer has relaunched its Australian and international websites and resumed posting on social media with the aim of reconnecting with existing customers and appealing to a new segment: male shoppers. The post Same product, new name: Inside Mon Purse’s relaunch strategy appeared first on Inside Retail.

Strategy 130

Strategy Social Media Accessories Accessories 130

Inside Retail

MARCH 3, 2024

Benjamin Chin Fook Chuan, Ecco’s managing director for Singapore and Malaysia, and Carl Sahetapy, head of golf and distributors for Asia at Ecco, recently spoke with Inside Retail about the brand’s vision, innovations, and excitement surrounding its latest endeavours in the world of golf.

Marketing 130

Marketing Concept Promotion Social Media 130

Retail Focus

AUGUST 8, 2023

Order Fulfillment When outsourcing, retailers can benefit from streamlined inventory management, order processing, and shipping. Digital Marketing and SEO To thrive in a competitive retail landscape, your business needs a strong online presence. This leads to improved inventory turnover and reduced instances of overstock or stockouts.

Social Media 130

Social Media Customer Retention Management Engagement 130

Parcel Pending

APRIL 25, 2024

The plumbing industry is facing many challenges; however, it is possible for wholesale plumbing distributors and independent distributors to both navigate market turbulence and realize success. In 2023, it managed an impressive 52.3 In 2023, it managed an impressive 52.3

Management 52

Management Outdoor Social Media Marketing 52

Inside Retail

MARCH 19, 2024

Tara Daly, senior director of product marketing at Loop Returns , shares with Inside Retail advice on getting started in the US market, some tips on cross-border shipping and logistics – including managing returns in a way that builds customer loyalty – and how to drive repeat business. Begin with baby steps, she advocates.

Planning 290

Planning Customer Retention Social Media Marketing 290

RetailMinded

OCTOBER 1, 2023

In this era of the “Retail Renaissance,” independent retailers are in a prime position to carve their niche in the market through innovative marketing ideas and concepts. Research shows that 75% of businesses increased their credibility and trust by harnessing digital marketing techniques. Let’s hop in!

Strategy 52

Strategy Social Media Display Engagement 52

Inside Retail

DECEMBER 17, 2023

Herbal supplements, vitamins and minerals and protein-based products have saturated/(flooded) the market and the businesses that sell them have experienced phenomenal growth, online during the pandemic and in the years following. trillion in managed assets. billion by 2030.

Beauty and Health 258

Beauty and Health Social Media Circulation Space 258

Inside Retail

OCTOBER 12, 2021

The US is the brand’s most successful market, with Kulani Kinis being one of the most in-demand bikini labels in North America. Atkins said the size and scale of the market makes it easier to find their target customer. “We And they are used to new brands coming into the market and being disruptive,” she said.

Marketing 130

Marketing Social Media Strategy Management 130

Inside Retail

MARCH 12, 2024

Bridget Veals, David Jones’ general manager of womenswear, footwear and accessories, recently observed that suiting was a key trend in designers’ Autumn-Winter collections. The idea for the business came from her experience working in corporate environments, as a paralegal, project coordinator at Deloitte, and in marketing at Woolies X.

Social Media 130

Social Media Tailored Pattern Fashion 130

RetailMinded

JULY 29, 2023

The market environment is experiencing a significant change, and it is crucial for companies to ensure their continued commitment to staying updated with present trends and progressions in order to prosper. I’ll then suggest some effective strategies that independent retailers can use to stay ahead of the competition.

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

RetailMinded

JULY 29, 2023

The market environment is experiencing a significant change, and it is crucial for companies to ensure their continued commitment to staying updated with present trends and progressions in order to prosper. I’ll then suggest some effective strategies that independent retailers can use to stay ahead of the competition.

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

Inside Retail

JULY 17, 2023

That’s really our brand strategy. Some of our products are made in China, the US, Korea, and Australia, but we’ve managed to have very little price increases. IR: Are you approaching that market differently than you would approach Australia and New Zealand? SS: It depends on the strategy, really.

Expansion 245

Expansion Advertising Social Media Strategy 245

Inside Retail

MARCH 24, 2024

ShipStation, a global leading provider of shipping software solutions, has announced its continued investment in the Australian market. These enhancements include the introduction of checkout rates, shipping strategies, auto-split, ODBC support and custom labels.

Tailored 130

Tailored Social Media Consumer Strategy 130

Inside Retail

MAY 8, 2023

Born between 1995 and 2012, these consumers have grown up with the internet, social media, and influencers, and, by and large, they want different things from brands and businesses than older generations. The brand’s marketing manager, Madeline Youngman, is part of Gen Z and “lives and breathes TikTok.”

Social Media 130

Social Media Advertising Strategy Contrast 130

Parcel Pending

DECEMBER 25, 2023

According to a recent report: “every percentage point increase in the circular economy market – including renting, reselling, repairing, refurbishing – could save 13 million tons of CO2 equivalent.” The global secondhand apparel market is expected to reach $350 billion by 2027, according to resale site thredUP, up from $177 billion in 2022.

Strategy 52

Strategy Social Media Fashion Apparel 52

Inside Retail

AUGUST 8, 2023

We wanted to investigate why this strategy appeals to Chinese luxury consumers of the post-1990s generation. The luxury strategy Luxury typically brings to mind ultra-expensive products such as yachts and private jets that are not within most people’s reach. Business managers call this approach the luxury strategy.

Social Media 130

Social Media Fashion Consumer Strategy 130

Parcel Pending

DECEMBER 2, 2023

As we enter post-COVID normalcy, it’s a perfect time to re-evaluate lessons learned, embrace student engagement strategies, and implement university campus improvement ideas and innovations at your higher education institution. Actively engaged students have been linked to improved achievement, persistence, and retention.

Engagement 52

Engagement Strategy Social Media Management 52

Inside Retail

APRIL 11, 2024

The inventor of the teddy bear, Margarete Steiff GmbH, has joined forces with China trading expert Melchers Group to enhance the marketing and distribution of Steiff products across mainland China. Steiff recognises the enormous potential of the Chinese market, especially in high-quality toys and gift items.

Tailored 130

Tailored Gifts Social Media Marketing 130

Inside Retail

APRIL 7, 2024

We feel BMS offers a unique product range that is innovative within this market. Despite the hurdles, the company managed to sell over 500,000 puzzles domestically in a short time. You can also connect with them on social media via Facebook , Instagram and LinkedIn. As a supplier, BMS is a joy to work with.

Artistic 130

Artistic Social Media Curate Accessories 130

Inside Retail

OCTOBER 9, 2023

Enhanced market analysis and management tools generated by new technology and the attraction of international customers from online platforms are no doubt key factors. However, another driver has been the imperative to respond to the erosion of market share by international retail brands that have entered the Australian market.

Expansion 264

Expansion Social Media Marketing Management 264

RetailMinded

FEBRUARY 20, 2023

Our tips for retail marketing will help you level up in 2023 for better sales and happier customers. Take it a step further: For a relatively hands-off online strategy, it doesn’t get much easier than using Amazon’s Fulfillment by Amazon (FBA) program. This is just one of the many ways shopping has evolved. Nearly 80% of U.S.

Retail Marketing 52

Retail Marketing Marketing Social Media Display 52

Inside Retail

FEBRUARY 8, 2024

So it’s vital to make that experience count,” explains Alexandria Jurcic, national marketing manager, at Australian corrugated cardboard and packaging specialist Abbe. “It Live streamers caught onto the concept and the product went viral on social media creating huge demand for the product.

Social Media 279

Social Media Gifts Display Marketing 279