Inside Retail

JANUARY 30, 2023

The Australian Competition and Consumer Commission (ACCC) is cracking down on misleading testimonials and endorsements by social media influencers. It will include a review of social media platforms including Instagram, TikTok, Snapchat, YouTube and Facebook, as well as live streaming service, Twitch.

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Trade Show Booth Companies - Trade Group

DECEMBER 28, 2021

Social media (SM) and live events are a match made in marketing heaven. Blame Cupid if you’d like, but there really is nothing like a solid SM presence to buffer your trade show marketing program. Proving ROI has always been one of the greatest challenges for trade show managers. Define your audience.

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Inside Retail

APRIL 10, 2024

The secondhand market is an exciting solution, offering quality, often designer items, at a fraction of the original price. This demonstrates their staunch commitment to curbing fashion waste and promoting a circular economy,” he explained. Moreover, Gen Z and Millennials are proficient in using social media platforms.

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Inside Retail

MARCH 3, 2024

Benjamin Chin Fook Chuan, Ecco’s managing director for Singapore and Malaysia, and Carl Sahetapy, head of golf and distributors for Asia at Ecco, recently spoke with Inside Retail about the brand’s vision, innovations, and excitement surrounding its latest endeavours in the world of golf.

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Drytac

SEPTEMBER 26, 2022

Amanda Lowe joined Drytac in March of 2017 and has served in a number of key marketing roles within the business. Amanda takes on the new role having served as Drytac’s Global Marketing Manager since January 2019, having joined the company in 2017 as Marketing Coordinator.

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Retail Focus

FEBRUARY 7, 2024

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI).

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Creative Displays Now

MARCH 4, 2024

Retail marketing, or retail advertising, includes various tactics to spread awareness to your target audience and increase sales — from old favorites to newly launched goods. There are three primary types of retail marketing. Today, online marketing has revolutionized everything. What Is Retail Advertising?

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Inside Retail

DECEMBER 17, 2023

Herbal supplements, vitamins and minerals and protein-based products have saturated/(flooded) the market and the businesses that sell them have experienced phenomenal growth, online during the pandemic and in the years following. trillion in managed assets. billion by 2030. per cent, contributing $32.5 per cent of total revenue.

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Retail Focus

APRIL 4, 2024

Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace. Ghalia BOUSTANI.

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Parcel Pending

APRIL 25, 2024

The plumbing industry is facing many challenges; however, it is possible for wholesale plumbing distributors and independent distributors to both navigate market turbulence and realize success. In 2023, it managed an impressive 52.3 In 2023, it managed an impressive 52.3

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Inside Retail

JANUARY 11, 2024

The collaboration is the latest example of the surprising level of demand for the humble reusable water bottle, with brands such as Australian label Frank Green and US label Stanley becoming status symbols, thanks to their savvy social media marketing. Stanley introduced two new colours, cream and desert sage, in 2020.

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Retail Focus

AUGUST 8, 2023

Order Fulfillment When outsourcing, retailers can benefit from streamlined inventory management, order processing, and shipping. Digital Marketing and SEO To thrive in a competitive retail landscape, your business needs a strong online presence. This leads to improved inventory turnover and reduced instances of overstock or stockouts.

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Inside Retail

AUGUST 12, 2021

In short, the old rules of influencer marketing were out — and to succeed, brands, like influencers, had to think outside the box. So how did Danessa Myricks Beauty manage to not only evade the steep EMV declines experienced by many other makeup brands, but nearly double its EMV total? influencers marked a 94 per cent YoY expansion.

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Inside Retail

MARCH 14, 2024

Independent Queensland grocer Skippys Fresh Frootz has garnered attention on social media for its videos highlighting its low prices at a time when Australia’s major supermarkets are facing scrutiny for their lack of transparency in their price-setting practices.

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Inside Retail

NOVEMBER 1, 2022

Bunnings has printed its last-ever catalogue after the hardware titan axed the glossy bright paper in favour of an entirely digital marketing mix, as the last vestiges from the print era continue to crumble in an increasingly pixelated consumer market. The story was originally published on Smart Company.

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Retailing Insight

JANUARY 22, 2024

I f you’re planning to expand your business into new markets or launch new products, you need to find your target markets to maximize your success. A target market is a group of people, also known as end users, that are identified to be your product or services best potential customers. Who Is Your Customer?

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Retail Focus

FEBRUARY 9, 2023

Opening or reviving a retail business in remote locations should put on first: Embracing technology: Shop owners can use digital platforms such as e-commerce websites, social media, and online marketplaces to reach a wider customer base and compete with larger retailers.

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Retail Focus

SEPTEMBER 6, 2023

Imagine launching during a local farmers market, street fair, or before major holidays like Christmas. Advertising Mastery: Promoting Your Retail Store Launch Marketing is always crucial, but it’s especially pivotal in generating buzz for your grand opening. Staff readiness isn’t just about operations, though.

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Inside Retail

JANUARY 20, 2022

To celebrate the Year of the Tiger, streetwear brand Superdry is unveiling its annual Lunar New Year collection via social media platforms Weibo, WeChat and Little Red Book (LRB). Marketing on these platforms does require a different approach to their Western counterparts, however.

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Social Media Promotion Advertising Marketing 130

Trade Group

APRIL 26, 2021

If you’re an event manager who wants to get promoted, the answer is YES! This extended break from live events allows you extra time to prove your value, plus earning a promotion takes time. Find alternative ways to promote your business. Our 2020 Event Marketing Trends white paper is a great place to start.

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Inside Retail

AUGUST 22, 2023

Founded by then-21-year-old Cami Téllez in 2019, Parade was initially created to fill a gap in the market for stylish and size-inclusive bras and underwear for Gen Z consumers. Its campaigns featured a wide range of models across the gender spectrum with different skin tones, body types, and aesthetics.

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Inside Retail

AUGUST 1, 2023

As marketing budgets continue to shrink in the face of economic uncertainty, many in the C-suite are trying to find ways to save money while maintaining, or preferably increasing, sales. Often product teams ask for new product or promotion pages to be heavily tagged to report on success.

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Inside Retail

DECEMBER 20, 2023

Klaviyo – an intelligent marketing automation platform – has a reimagined CDP suitable for businesses of all sizes that can effectively integrate more than 300 tools to empower smarter decision-making by a brand’s marketing team. How do such communication failures come about in the first place?

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Retail Focus

JUNE 14, 2021

In many cases, Businessmen flounder in their attempts to get a leg up over their competitors, which is why startup management is often seen as the most stressful phase. Use social media as much as you can. The first step is to try to connect with as many people as possible through social media.

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RetailMinded

FEBRUARY 20, 2023

Our tips for retail marketing will help you level up in 2023 for better sales and happier customers. Amplify Your Associates’ Reach via Social Marketing If you’re making the right hiring decisions, your sales associates should be prime examples of who you’d want as brand ambassadors.

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Retailing Insight

MAY 2, 2024

But let’s be real, managing a bustling retail space can be a whirlwind of tasks – from inventory tracking to customer engagement and beyond. A user-friendly website is your digital storefront, while social media platforms help you connect with your community and showcase your latest offerings.

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Social Media Management Customer Engagement Engagement 52

Inside Retail

MAY 22, 2023

During the past decade or more, the growing acceptance and use of sexual pleasure toys have led to them being stocked and marketed in more mainstream retail channels – both offline and online. Research house Grandview estimates the global market was worth US$32.7 Moments wants to own the sexual health and wellness space.

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Inside Retail

AUGUST 10, 2022

With marketplaces serving as “digital malls”, shopping inspiration coming from social media content and curated experiences in high demand, brands are trying to succeed on several fronts at once. . Expanded reach to new markets and geographies through marketplaces, which now make up more than 67 per cent of global e-commerce sales.

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RetailMinded

MARCH 29, 2024

In this article, we will dive deeper into learning more about which video automation tools you can use for your retail marketing strategy this year. Retail marketers quickly realize how video transcription could save them time when presenting something new to their target audience.

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Inside Retail

MAY 31, 2023

That means it can promote thousands of Chinese small businesses and micro-brands yet need not store any inventory. Next-generation manufacturing A study by market research agency YPulse revealed Amazon as the favourite retail brand among Gen Z, with its growing appetite for online marketplaces.

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Retail Focus

FEBRUARY 23, 2024

Here, Retail Focus picks out some of the best examples of surface interaction within the retail market. Content includes daily price promotions, details of MeinBodenbelag’s social media channels, introductions to staff, directional signage, cool videos for relaxing in the customer lounge and even cartoons in a designated corner for children.

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Inside Retail

APRIL 3, 2022

In the age of social media, it can feel like a marketer’s job is never done. There are new platforms to join, memes to know, and trends to participate in, not to mention major retail events, such as Black Friday, Mother’s Day and other recurring holidays to promote. According to media reports, it’s not.

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Parcel Pending

SEPTEMBER 20, 2023

Posting on social media, creating community notices, and emailing residents all work to get residents to take notice and action. Communicate with residents about the hazards of posting on social media while on vacation or allowing newspapers to pile up at their doorsteps. billion of online sales in 2022.

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Inside Retail

FEBRUARY 15, 2023

Jason Gillbee, an 18-year-old Australian footballer who was recently drafted by the Greater Western Sydney Giants, has been all over the media recently for his unusual drinking choices. They could also combat the threat posed by alternative milk consumption by using Gillbee to promote dairy milk.

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Retail Focus

JUNE 22, 2022

The space includes a vloggers area specifically designed for interviews, complete with social media backdrops, VIP treatment rooms and a neon archway activated by movement. It has been great to help the client open their first physical store and move into the UK market. million treatments globally in 2022. .

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Snap Retail

APRIL 15, 2021

Managing an online business can be exciting, but it can come with its share of stress, too. Before anything else, you need to make sure you do plenty of research to understand the market that you are entering, as well as what your competition is like. Use Your Social Media Effectively.

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Retail Focus

JULY 5, 2022

If you’re not very good at branding yourself, you might need to hire the service of a skilled brand manager who can present your business aesthetically. Nowadays, using social media and websites is a critical aspect of both businesses, big or small. Create An Online Presence . Conclusion .

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