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What brands can learn from the Béis Wash marketing strategy

Inside Retail

million views in over 29,800 posts on TikTok, which is proof of the social media trend of documenting the aesthetics of everyday items. For Phoebe Netto, managing director of Pure Public Relations, this speaks to the new type of retail consumer that is changing how brands show up in the marketplace. Mitchell added.

Strategy 246
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Why retailers should be like Kmart and Target and review their tech stacks

Inside Retail

As marketing budgets continue to shrink in the face of economic uncertainty, many in the C-suite are trying to find ways to save money while maintaining, or preferably increasing, sales. Often product teams ask for new product or promotion pages to be heavily tagged to report on success. You want to measure only key interaction points.

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Louis Vuitton picks Shanghai for first furniture and homewares store

Inside Retail

While no price tags were on show at the store during a media preview, a Louis Vuitton employee said a brightly hued hanging cocoon chair designed by the Campana brothers is priced at more than US$97,860 and a small lamp resembling a glass milk bottle encased in leather straps cost $1,452.

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Four out-of-the-box influencer marketing strategies

Inside Retail

In short, the old rules of influencer marketing were out — and to succeed, brands, like influencers, had to think outside the box. million EMV via content tagged #PradaFW21 when it showed online in February). Savage x Fenty keeps it real with #SavageXIRL campaign. Mentions of #SavageXFentyShow powered $4.3 million EMV.

Strategy 130
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8 Trade Show Growth Hacks for Startups

Trade Show Booth Companies - Trade Group

Managing a startup is no easy task for anyone. Plan a Smart Pre-Show Marketing Campaign Weeks or even months before the event, utilize social media to create buzz. From simple email sign-ups for newsletters to feedback on product demos, this data is invaluable for post-show marketing.

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Is all media good media? Experts weigh in on Adidas’ fake press release 

Inside Retail

We reached out to two experts to dissect this media fiasco and explore the bigger picture for brands, retailers and marketers in this day and age of misinformation. As a result, the media coverage would need to be persistent and of a quantity that sees Adidas bombarded with requests for comment.

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From resale to recycled steel, Swiss watches adapt for the next generation

Inside Retail

A recent report from Deloitte estimates the pre-owned luxury watch market will grow to US$35 billion by 2030. . Meanwhile, in June, Tag Heuer partnered with Bored Ape Yacht Club and Clone-X to release an update of its Connected Calibre E4, giving wearers the ability to display their virtual NFT artworks, both static and animated.