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Message in a bottle: How social media has disrupted the fragrance sector

Inside Retail

This can be attributed in large part to the introduction of image-focused social media platforms like Instagram in 2010 and TikTok in 2016, which have made it easier for memes and fads to go viral and – just as rapidly – fade into obscurity. shows the global fragrance market was valued at $49.8 Data from Market.us

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Why General Pants is looking to stores, social media to grow in 2023

Inside Retail

Alquemie Group is the holding company for Lego Certified Stores, SurfStitch and more – including long-standing youth-focused clothing retailer General Pants. Growth in 2023 Despite the headwinds, General Pants is focused on expanding its number of stores this year, with 60 already in place across Australia and New Zealand.

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First impressions count: why cardboard packaging has a big future in retail

Inside Retail

So it’s vital to make that experience count,” explains Alexandria Jurcic, national marketing manager, at Australian corrugated cardboard and packaging specialist Abbe. “It Live streamers caught onto the concept and the product went viral on social media creating huge demand for the product.

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All about Viviology, Adore Beauty’s long awaited move into private label

Inside Retail

“Skincare is the largest category by sales at Adore, and has been growing strongly as a global category for several years,” she told Inside Retail. Our private-label strategy is one of identifying gaps or opportunities in categories that we know well, and is based on data collected from our deeply engaged community.”.

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Why retailers should be like Kmart and Target and review their tech stacks

Inside Retail

As marketing budgets continue to shrink in the face of economic uncertainty, many in the C-suite are trying to find ways to save money while maintaining, or preferably increasing, sales. Ways of working If you’re under pressure to grow revenue through marketing while keeping headcount to a minimum, you’re not alone.

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“We’ve seen an explosion”: HiSmile talks taking teeth whitening global

Inside Retail

The classic mistake that all kinds of DTC brands do is get into [physical] retail as quickly as possible and fizzle out,” HiSmile general manager Justin Gaggino told Inside Retail. “We It’s a very unconscious category. It’s really helped our expansion into the US and UK, but has also further expanded our reach in Australia.

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After 135 years, National Geographic is looking to grow its retail presence

Inside Retail

US-based adventure brand National Geographic has unveiled a new retail offering in Australia and New Zealand, as the 135-year-old organisation looks to capitalise on its high level of brand awareness and strong social media following to grow its foothold in the fashion industry. Artist’s rendering of the store format.