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Post-BFCM: Four strategies to retain your new customers

Inside Retail

This week the company shares four strategies that retailers can leverage to capitalise on post-BFCM momentum and retain new customers. Savvy brands know BFCM isn’t the finish line – it is one important step along the way to building smarter long-term digital relationships with customers. What deals outperformed others?

Strategy 130
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Five ways you can use email and SMS to boost your BFCM sales

Inside Retail

Employing the right strategies before, during, and long after BFCM is crucial. Retailers who carefully audit sales results from BFCM and use the data at hand to understand and align their overall strategy throughout the year will reap the most rewards.”

Flow 130
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Surprise, delight, repeat: your expert guide to email audience segmentation

Inside Retail

Audience segmentation can start with the basics: new purchasers of products, inactive or unengaged subscribers who have been on your list for at least six months but have never opened or clicked an email, VIP customers and customers in the ‘pre-VIP’ stage, who have a high predicted customer lifetime value. Segmentation has driven 36.2

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How dark patterns help brands like Temu and Shein to drive sales

Inside Retail

The line between ethically enriching user experiences and employing manipulative strategies is often blurred, making it challenging for users to discern when they are being led down a digital rabbit hole. Like many other digital platforms, both Shein and Temu amass vast amounts of user data through various interactions and engagements.

Pattern 130
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The Art of Creating Successful Newsletters

Snap Retail

Newsletters are a common element of content marketing strategies all over the world. But sending newsletters to subscribers is one thing. Successful newsletters can provide subscribers with tips, news updates, special offers, research, etc. They just have to align with what the subscriber was promised when they signed up.

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Crafting Winning eCommerce eMail Campaigns In 2024 – A Guide to Success

RetailMinded

What makes your subscribers tick? Crafting a Winning Subject Line Think of your subject line as the zesty headline on the front page of your favorite tabloid. Here’s a toast to examples that make subscribers go ‘Wow!’: ’ moment with eCommerce email marketing, start by collecting customer data.

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Pleasant State wants to make you love cleaning your home. Here’s how

Inside Retail

Our cleaning products are predominantly made of water, and we just transport them around the country contributing to greenhouse-gas emissions, but the other ingredients are full of toxins. Source: Supplied IR: I think it’s interesting that you didn’t know each other before starting Pleasant State.

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