All about Viviology, Adore Beauty’s long awaited move into private label
Inside Retail
JUNE 1, 2022
After selling other brands’ beauty products for the last 22 years, online retailer Adore Beauty has finally launched its own skincare line, Viviology. Adore Beauty founder Kate Morris said the decision to launch a skincare line was based on data. It marks the company’s first foray into private label. she said. “It’s
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