Inside Retail

JANUARY 15, 2024

Although these three brands operate in very different retail sectors, Li, Piper and Pearson agreed on a few common tactics for effectively engaging with the Gen Z consumer, from focusing on and enhancing the in-store shopping experience to learning how to “share the pen” with this younger, social-media-savvy shopper.

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Inside Retail

JUNE 28, 2021

You do some digital marketing. One of the golden rules of marketing theory 101 is conducting market research. Bar tracking down where your customers go for coffee and trying to eavesdrop (which we generally don’t recommend), a good way to research your market is by doing some social listening. So, you own a brand.

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Inside Retail

MARCH 12, 2024

Meanwhile, in the northern hemisphere, Kate Spade’s Spring ‘24 collection encapsulates a modern take on suiting by incorporating clean lines, a relaxed sportswear-inspired aesthetic and casual silhouettes, all with the brand’s classic signature of colourful exuberance, that nods to its core DNA.

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Creative Displays Now

MARCH 18, 2024

Word-of-mouth marketing or word-of-mouth advertising refers to your customers’ casual, organic conversations about your products, services or brand. WOM marketing is free — you only need to provide valuable products that satisfy consumer needs and the kind of service that makes them feel seen and heard by your brand.

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RetailMinded

JANUARY 13, 2023

If you want your independent retail business to be successful and grow, you need to adopt the right marketing methods. The good news is, there are plenty of marketing techniques you can employ that are available at little or no cost. Utilize Social Media. Create an Email Marketing Plan.

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RetailMinded

APRIL 12, 2023

Although many students might live on a shoestring budget and, thus, might have a fairly low buying power, marketing to them is still wise due to many reasons. Students make up a large piece of the modern consumer market. On top of that, it will let you realize the full potential of your marketing tactic.

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Inside Retail

JUNE 29, 2023

Many brands are getting so caught up with trends like AI or the latest social media platform, they’re overlooking the importance of the customer experience, contends an expert in experiential retail. I think we’re using the term omnichannel now because there are clearly defined lines between in-store and online.

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Inside Retail

FEBRUARY 22, 2024

Her savvy for social media not only sells out products but landed her a role as head of sales for ANZ at LTK, the world’s largest premium influencer marketing platform. At first it started as a fashion blog; we launched a small clothing line that didn’t get so much traction and then pivoted into leather accessories.

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Inside Retail

MARCH 19, 2024

But there is a fine line between success and failure. Tara Daly, senior director of product marketing at Loop Returns , shares with Inside Retail advice on getting started in the US market, some tips on cross-border shipping and logistics – including managing returns in a way that builds customer loyalty – and how to drive repeat business.

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Inside Retail

JANUARY 2, 2023

Social commerce and live shopping. Social commerce is anticipated to grow three times faster than traditional e-commerce by 2025. Browsing and shopping directly on social media platforms has long been a hallmark of e-commerce in China, now, it’s finally coming to Australia. million) in gross revenue.

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Inside Retail

FEBRUARY 21, 2024

When Australian toothpaste brand Gem first launched in 2020, the oral hygiene market was dominated by major global names like Colgate and Listerine, but the response from consumers shows there was clearly a gap in the market for a disruptor brand. “My The first product we introduced to the market was our Gem Crisp Mint Toothpaste.

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Inside Retail

SEPTEMBER 17, 2023

Although the businesses operate in a similar category – the target audiences, marketing campaigns and product styles are largely different. Now that it has been completed, the group’s primary focus is addressing customer concerns and engaging with suppliers regarding stock levels. “At

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Inside Retail

DECEMBER 20, 2023

Klaviyo – an intelligent marketing automation platform – has a reimagined CDP suitable for businesses of all sizes that can effectively integrate more than 300 tools to empower smarter decision-making by a brand’s marketing team. Your business is growing – and you want to grow faster No business is too small to adopt a CDP.

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Inside Retail

FEBRUARY 25, 2024

Beauty-dedicated retailers like Mecca and Sephora have dominated Australia’s market share along with e-commerce first sites like Adore beauty, but now it appears supermarkets are making a play to enter the space in a more considered way. Not everyone can afford high-end prices but we all deserve to carry a little bit of luxury in our handbag.”

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RetailMinded

FEBRUARY 20, 2023

Our tips for retail marketing will help you level up in 2023 for better sales and happier customers. Amplify Your Associates’ Reach via Social Marketing If you’re making the right hiring decisions, your sales associates should be prime examples of who you’d want as brand ambassadors.

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Inside Retail

DECEMBER 18, 2023

At the big end of town, Woolies X, with its embedded Quantium research is driving the customer data revolution for team green, while Wesfarmers’ OneDigital promises to play catch up and unleash the power of Flybuys with a huge commitment in talent and marketing (what about that AFL Grand Final budget). The next battleground is retail media.

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RetailMinded

JULY 17, 2022

The potential to transform industries like marketing is huge. They can help marketers understand data better, predict future behaviors, and deliver more personalized experiences when it comes to their audience. This article explores the ways AI technologies are driving marketing strategies today. Enhancing Customer Engagement .

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Inside Retail

SEPTEMBER 20, 2022

Over the last 13 years, Japanese fashion brand Uniqlo has established a foothold of 26 stores in the ultra-competitive Singaporean market, and it is looking to grow even further with the opening of four new stores in the next six months and the continued expansion of its online to offline (O2O) strategy. An interesting collaboration.

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Retailing Insight

SEPTEMBER 3, 2021

E mail is far from dead, according to Rebekah Miel, founder and creative director of Miel Design Studio, a North Carolina-based full-service marketing and design agency. As in social media, sharing content that is of value to your customers is key to a successful email marketing campaign. Finding Content That Engages.

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Retailing Insight

MAY 2, 2024

But let’s be real, managing a bustling retail space can be a whirlwind of tasks – from inventory tracking to customer engagement and beyond. A user-friendly website is your digital storefront, while social media platforms help you connect with your community and showcase your latest offerings.

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Retail Focus

SEPTEMBER 14, 2023

Retailers and brands need to evolve their channel-mix for consumer engagement in an age where trust is harder to earn and keep, says Bernd Bude, CEO of ADvendio. The second is that, in a cut-throat market, there are more companies competing for our trust, and using increasingly sophisticated techniques to earn it.

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Inside Retail

NOVEMBER 23, 2023

In a strategic move to redefine the retail landscape and foster community engagement, Singapore Land Group (SingLand) has embarked on a journey to transform West Mall, situated in the heart of Bukit Batok Central in Singapore. With the conversion, the plaza will be able to play host to a wider range of community engagement activities.

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Inside Retail

FEBRUARY 8, 2022

Supermarket Aldi may be well-known for its low prices and everyday grocery offering, but in December last year, the retailer launched a pop-up champagne bar in affluent Mayfair in London, showcasing its award winning private label ‘Veuve’ line. “I They could have just put an ad on TV. Creating customers. Private label.

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Inside Retail

MARCH 2, 2023

According to Geskin, local families and travellers from around the world would line up for blocks outside its Chicago shops. Geskin explained that building on the momentum of the brand’s popularity, in 2010, it opened its first Singapore outlet as its first foray into the Southeast Asian market.

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Inside Retail

JUNE 1, 2022

After selling other brands’ beauty products for the last 22 years, online retailer Adore Beauty has finally launched its own skincare line, Viviology. Adore Beauty founder Kate Morris said the decision to launch a skincare line was based on data. Prices range from $35-55. It marks the company’s first foray into private label.

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Trade Show Booth Companies - Trade Group

SEPTEMBER 11, 2023

Instagram, one of the most popular social media platforms, has recognized this need and introduced a new tool to enhance communication and engagement – Instagram Threads. Sticker and emoji support Like Instagram, Threads offers a variety of stickers, emojis, and GIFs to enhance your messages and make interactions more engaging.

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Hunton Andrews Kurth

OCTOBER 5, 2021

Multi-level marketing has touched us all – whether it be purchasing beauty products, essential oils, or health supplements from a friend through social media, or receiving an invitation to join a team of seemingly successful people working their “side hustle.” The potential for legal snags may be hidden in the seams.

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Retail Focus

JULY 28, 2021

In this new role for Liberty, Sophie will oversee Creative Production, Editorial and Social Media teams and will report to Madeleine Macey, Liberty’s Chief Marketing Officer. Sophie has established an influential profile as an approachable, practical product expert and has built a significant personal social media following.

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RetailMinded

AUGUST 25, 2023

Ranging from mastering social media marketing to embracing advanced SEO techniques, these strategies will help reshape your digital storefront for success. Leverage Social Media Marketing for a Wider Audience Reach Promoting your online store on social media is no longer optional.

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Inside Retail

MAY 29, 2022

And as the e-commerce market in Southeast Asia has grown, so have demands from consumers for a highly personalised, integrated, one-stop-shop experience delivered seamlessly through multiple retail channels. DTC is poised to grow. The VMware Digital Frontiers 3.0

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Inside Retail

JUNE 1, 2022

Market at the right time. Invest in digital marketing and retail media to maximise your presence in each channel. Whether through digital campaigns, marketplaces or social media, clarify the path to purchase so it’s easy for consumers to find you and complete their purchase. Social commerce. Shoppable media.

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Retail Focus

MAY 30, 2023

Creating a brand community has always been an important marketing concept and a valuable brand asset. Examples of brand communities include Apple enthusiasts forming online forums, Harley-Davidson motorcycle owners participating in rallies, or Nike fans engaging on social media. Ghalia BOUSTANI.

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Retail Focus

SEPTEMBER 6, 2023

It’s about creating an engaging and memorable experience right from the grand opening. Imagine launching during a local farmers market, street fair, or before major holidays like Christmas. For instance, place a floral arch over the entrance, or colorful flower pots lining the window displays.

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Inside Retail

JULY 7, 2021

In fact, the forced acceleration of digitisation across the region means that Google, Temasek and Bain estimate that the e-commerce industry in the six largest Southeast Asian markets will reach approximately $172 billion in value by 2025. It establishes a level of trust that brand-generated ads simply can’t.

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Inside Retail

NOVEMBER 16, 2021

A social-media style algorithm will serve users with content from merchants relevant to them, offering deals to an already highly-engaged user base. Cheddar managing director Helen Hey is a former marketing professional and e-commerce business owner herself. “I CommBank’s retail “land grab”.

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Inside Retail

MAY 9, 2022

Lastly, Nonstop Play is a space for people to play Nars games, which change regularly in line with the brand’s latest campaigns. The lines between traditional and digital marketing are becoming even more blurred as brands see it not as one or the other, but both simultaneously.

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RetailMinded

NOVEMBER 28, 2023

You know how a few decades ago, word-of-mouth marketing was everything for small businesses? It’s important to be transparent about this because Google doesn’t like fake engagement ; just make it plain you’re not buying positive reviews but rewarding customers for taking the time to share their thoughts.

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