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New social media apps solve low conversion rates on performance marketing

Inside Retail

It’s no secret performance marketing on social media platforms isn’t what it used to be but it’s where consumers reside. A new guard of social media apps is entering the marketplace giving retailers and brands a new opportunity to connect with potential consumers. Xcel Brands Inc. per cent per annum.”

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Social Media Presence For Small Retailers – 7 Tips, Tricks & Best Practices

RetailMinded

You guessed it — a strong social media presence! By mastering the art of social media, you’ll not only connect with potential customers but also see your business flourish. By mastering the art of social media, you’ll not only connect with potential customers but also see your business flourish.

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“Bang” Goes the Gavel: Ownership of Social Media Accounts

Hunton Andrews Kurth

In granting a summary judgment motion on June 16, 2023, the Southern District of Florida Bankruptcy Court developed a new framework to determine the ownership rights to a corporate social media account. Vital has since been attempting to sell their business, which includes over 50 social media accounts.

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Tween beauty: Are brands crossing the line?

Inside Retail

The term ‘Sephora Kids’ has been circulating on social media for some time now; just check the hashtag on TikTok. Drunk Elephant takes to social media The controversy surrounding tween beauty has thrown a few beauty brands into hot water. The post Tween beauty: Are brands crossing the line?

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Cinnabon expands into Western Australia

Inside Retail

. “Since Cinnabon landed on Oz shores in 2019, West Australians have been hounding social media asking when it will be their turn, and we are so excited to finally make their wishes come true,” said Boxx Brands MD Brett Higgins.

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From Line to TikTok: Exploring APAC’s US$1 trillion social commerce market

Inside Retail

Social commerce is defined as any form of e-commerce that is influenced heavily by real-time communications, authenticity, trust and community. Social platforms such as TikTok , Line, WhatsApp, Facebook and Instagram are popular within the APAC region. A refresher. Conversational commerce.

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Gap Writes Off $53 Million Related to Yeezy Line

VMS

San Francisco) said it is taking a $53 million write-off on its investment in Yeezy, a fashion line created controversial artist Ye (formerly Kanye West). As reported previously, Ye experienced pushback for antisemitic sentiments he’d posted on social media and stated elsewhere in recent weeks.

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