Inside Retail

MAY 16, 2024

In a retail industry full of fierce competition and fleeting consumer attention spans, business owners, PR experts and marketers are working tirelessly to create the most valuable asset a brand can ask for: the raving brand fan. What separates a loyal customer from a devoted brand fan is not how much or how often they make a purchase.

Social Media 147

Social Media Marketing Engagement Line 147

Inside Retail

JUNE 29, 2023

Many brands are getting so caught up with trends like AI or the latest social media platform, they’re overlooking the importance of the customer experience, contends an expert in experiential retail. As a shopper, a consumer like everybody else, it’s all about getting back to the basics: Just make things easy and convenient.”

Social Media 246

Social Media Engagement Line Advertising 246

Inside Retail

FEBRUARY 19, 2024

Nothing replaces delivering on brand promise As obvious as it may sound, we have seen many brands take the concept of “delivering on brand promise” for granted, assuming they can win over consumers’ hearts and wallets through shortcuts. Swift’s brand promise has always centred on quality products.

Marketing 290

Marketing Engagement Strategy Social Media 290

Inside Retail

JUNE 27, 2022

Consumers are at the heart of all we do. While multinational brands had always dominated the Indian market, their beauty products were not really suited to the skin complexion of the typical Indian consumer. Celebrating uniqueness.

Consumer 130

Consumer Target Market Expansion Curate 130

Retail Bound

NOVEMBER 21, 2023

Jump ahead to today, and you can buy everything from pizza to pants to pillows all from your phone or laptop, and social media is making that even easier — specifically TikTok. Remember that patience is a virtue, and the goal should be to engage with your TikTok audience and drive sales over time.

Consumer 52

Consumer Shopping Social Media Perspective 52

Inside Retail

FEBRUARY 25, 2024

Beauty products don’t have to be at a luxury price point to deliver results with consumers’ purchase decisions driven by active ingredients, high payoff and a relatable brand. It’s no news that the cost of living has been increasing in Australia, and consumers are looking at different ways to save and budget,” Hinds told Inside Retail.

Social Media 130

Social Media Consumer Contrast Shopping 130

Inside Retail

JANUARY 2, 2023

Social commerce and live shopping. Social commerce is anticipated to grow three times faster than traditional e-commerce by 2025. Browsing and shopping directly on social media platforms has long been a hallmark of e-commerce in China, now, it’s finally coming to Australia. million) in gross revenue.

Shopping 264

Shopping Social Media Specialty Retailers Engagement 264

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing.

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing.

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

Inside Retail

MARCH 19, 2024

But there is a fine line between success and failure. Daly advocates creating a loyalty program to reward top customers and keep them coming back and progressively localising your website and marketing engagement strategy to connect with the local target audience.

Planning 290

Planning Customer Retention Social Media Marketing 290

Inside Retail

FEBRUARY 21, 2024

When Australian toothpaste brand Gem first launched in 2020, the oral hygiene market was dominated by major global names like Colgate and Listerine, but the response from consumers shows there was clearly a gap in the market for a disruptor brand. “My This year alone Gem has sold 200,000 units of its crisp mint triple-whitening toothpaste.

Beauty and Health 130

Beauty and Health Marketing Social Media Strategy 130

Inside Retail

MAY 29, 2022

Retailers in Southeast Asia, like elsewhere, have accelerated their adoption of digital platforms as consumers have been forced online to meet their everyday needs. Although physical stores will continue to play a role, the rise of technology and e-commerce has shifted consumer behaviour and preferences. DTC is poised to grow.

Social Media 130

Social Media Consumer Shopping Engagement 130

Retail Focus

DECEMBER 12, 2023

Retailers who incorporate interactive elements can encourage passersby to engage with the scene, which enhances the overall experience and makes it memorable. Retailers are no longer using static displays; now they use cutting-edge technology like augmented reality and interactive elements to engage passersby.

Art 264

Art Display Light Curate 264

Inside Retail

FEBRUARY 22, 2024

Her savvy for social media not only sells out products but landed her a role as head of sales for ANZ at LTK, the world’s largest premium influencer marketing platform. At first it started as a fashion blog; we launched a small clothing line that didn’t get so much traction and then pivoted into leather accessories.

Social Media 130

Social Media Fashion Department Stores Accessories 130

Retailing Insight

MAY 2, 2024

But let’s be real, managing a bustling retail space can be a whirlwind of tasks – from inventory tracking to customer engagement and beyond. A user-friendly website is your digital storefront, while social media platforms help you connect with your community and showcase your latest offerings.

Social Media 52

Social Media Management Customer Engagement Engagement 52

Inside Retail

JUNE 1, 2022

E-commerce businesses are fighting for consumers’ attention at an extraordinary rate. It’s about knowing who your customers are and which channels they use, thoroughly understanding each channel’s requirements and streamlining consumers’ pathway to purchase. Sell where consumers shop. Direct-to-consumer (DTC ).

Strategy 130

Strategy Social Media Consumer Advertising 130

Inside Retail

MAY 23, 2022

Consumer engagement by specific channels will ebb and flow, but retail will always be omnichannel. And 72 per cent of consumers expect to resume significant interactions with physical stores after the pandemic subsides, compared with just 60 per cent who regularly shopped physically pre-pandemic. Omnichannel persistence.

Engagement 182

Engagement Consumer Curate Social Media 182

Retail Focus

NOVEMBER 7, 2023

This novel approach engages all the senses and elicits powerful emotions, transforming retail spaces into sanctuaries of connection, innovation, and individuality. They are creating hyperphysical retail experiences that engage multiple senses, foster community, and appeal to Gen Z consumers.

Engagement 147

Engagement Customer Engagement Layout Display 147

Inside Retail

JULY 7, 2021

This has been an unexpected silver lining, but it also comes when darker clouds are gathering for retailers looking to sustain and build upon this growth. While it is positive news that retailers and consumers have embraced e-commerce, simply having an online presence isn’t enough. The new consumer path to purchase.

Social Media 230

Social Media Advertising Consumer Form 230

Inside Retail

JUNE 1, 2022

After selling other brands’ beauty products for the last 22 years, online retailer Adore Beauty has finally launched its own skincare line, Viviology. Adore Beauty founder Kate Morris said the decision to launch a skincare line was based on data. Prices range from $35-55. It marks the company’s first foray into private label.

Social Media 182

Social Media Engagement Line Strategy 182

Inside Retail

FEBRUARY 15, 2022

That said, there is always a requirement for brands to attract and talk to a new, potentially younger consumer. Superdry’s digital presence across e-commerce and social-media channels was already expanding rapidly before Covid-19 arrived – the pandemic simply helped accelerate it, Hampson reports. Trending on digital channels.

Social Media 130

Social Media Gifts Line Artistic 130

Inside Retail

FEBRUARY 8, 2022

Supermarket Aldi may be well-known for its low prices and everyday grocery offering, but in December last year, the retailer launched a pop-up champagne bar in affluent Mayfair in London, showcasing its award winning private label ‘Veuve’ line. “I They could have just put an ad on TV. Creating customers.

Social Media 130

Social Media Layout Engagement Advertising 130

Retail Focus

JULY 28, 2021

In this new role for Liberty, Sophie will oversee Creative Production, Editorial and Social Media teams and will report to Madeleine Macey, Liberty’s Chief Marketing Officer. Sophie has established an influential profile as an approachable, practical product expert and has built a significant personal social media following.

Social Media 130

Social Media Strategy Engagement Line 130

Inside Retail

MAY 9, 2022

Lastly, Nonstop Play is a space for people to play Nars games, which change regularly in line with the brand’s latest campaigns. The lines between traditional and digital marketing are becoming even more blurred as brands see it not as one or the other, but both simultaneously.

Social Media 130

Social Media Location Engagement Gifts 130

Retail Focus

MAY 30, 2023

Examples of brand communities include Apple enthusiasts forming online forums, Harley-Davidson motorcycle owners participating in rallies, or Nike fans engaging on social media. Other brands, such as LuluLemon or Huda Beauty, have invested in the power of digital to grow a following and establish an engaged community.

Retail Design 130

Retail Design Design Engagement Display 130

Inside Retail

MAY 3, 2021

The Chinese state media singled out Swedish fashion retailer H&M for posting on social media about its concerns in Xinjiang last year. Deloitte: Indian consumers prioritise health over retail. million fake goods and disabled 45,000 websites and social media accounts. Deloitte’s report read.

Social Media 208

Social Media Consumer Flow Strategy 208

Inside Retail

DECEMBER 2, 2021

In a new report from Emarsys, All I Want for Christmas , 1000 Australian consumers shared their concerns about shopping for gifts this year. With the busiest shopping period of the year almost upon us, it’s vital marketers and retailers understand what consumers want, how they shop for Christmas and their frustrations.

Shopping 263

Shopping Gifts Social Media Consumer 263

RetailMinded

JANUARY 10, 2024

Of course, the reality is, there will be favorite brands and products that are easily recognized and loved by consumers always – which we value – but there is also value for many consumers in discovering products and brands that are lesser known. of consumers check their text notifications within five minutes of receiving a text.

Social Media 86

Social Media Strategy Engagement Jewelry 86

Inside Retail

NOVEMBER 16, 2021

Launched out of CommBank’s venture scaling arm x15 Ventures , Cheddar is specifically targeting Gen Z and Gen Y consumers, using artificial intelligence and algorithms to serve them content from retailers that resonate. Overlay open banking and consumer data sharing and you have “a perfect storm”, Kelly says.

Social Media 130

Social Media Engagement Shopping Consumer 130

Inside Retail

AUGUST 23, 2023

But the steady expansion of the group’s retail network, combined with the recovery in consumer spending after pandemic-control measures shifted in Q4, helped mitigate the majority of the impact during the financial year. The group includes the Chow Tai Fook brand, as well as Hearts On Fire, Enzo, Soinlove and Monologue.

Expansion 130

Expansion Social Media Gifts Line 130

RetailMinded

AUGUST 25, 2023

Ranging from mastering social media marketing to embracing advanced SEO techniques, these strategies will help reshape your digital storefront for success. Leverage Social Media Marketing for a Wider Audience Reach Promoting your online store on social media is no longer optional.

Social Media 52

Social Media Customer Retention Strategy Engagement 52

Inside Retail

OCTOBER 11, 2023

A few years ago, it seemed like every new brand making noise in the market was adopting a direct-to-consumer (DTC) business model. The history and growth of DTC In the 2010s, early digital-native vertical brands (DNVB) such as Warby Parker and Glossier gained a lot of attention for their use of technology to reach consumers online.

Engagement 130

Engagement Strategy Consumer Marketing 130

Inside Retail

DECEMBER 20, 2023

Each of those solutions collects data about your customers and your business, from engagement online or via social media, purchasing history, delivery information, and payment preferences – not to mention general demographic information. And the cost of achieving that sale will be reduced, both driving bottom-line growth.

Marketing 130

Marketing Social Media Engagement Management 130

Inside Retail

SEPTEMBER 14, 2022

Over the course of the last nine years, coffee-scrub brand Frank Body has become one of the leading skincare brands in Australia, combining an irreverent sense of humour with quality products to reach its target consumer. Climate positive by 2023. From the ground up.

Social Media 130

Social Media Expansion Consumer Marketing 130

Creative Displays Now

MARCH 18, 2024

WOM marketing is free — you only need to provide valuable products that satisfy consumer needs and the kind of service that makes them feel seen and heard by your brand. 92% of consumers trust recommendations from other customers over a company’s messaging. WOM marketing has outstanding, largely untapped potential.

Retail Marketing 52

Retail Marketing Marketing Social Media Display 52

Inside Retail

MAY 12, 2021

With exciting overseas holidays and drinking and dining off the cards in the past year, some consumers are now indulging in other ways and spending their money on discretionary categories such as fine jewellery, which has seen a rise in sales during Covid. The company saw a 29 per cent increase year on year to €714.3 told Inside Retail.

Fashion 234

Fashion Consumer Social Media Engagement 234

Inside Retail

APRIL 22, 2021

As the world’s most valuable apparel brand, Nike dominates in clothing, sneakers and culture, from high quality performance wear for elite athletes to limited release sneakers that people line up for overnight. And like Apple, Nike’s access to global data and consumer insights informs its strategies.

Social Media 217

Social Media Apparel Fashion Location 217