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The Importance of Word of Mouth in Retail Marketing

Creative Displays Now

Word-of-mouth marketing is increasingly powerful because potential consumers tend to believe their friends’ and family’s perspectives on specific products and brands. Negative client remarks can also deter people from engaging with your business. Promptly respond to positive and negative customer feedback.

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13 Retail Marketing Tips For Small Businesses In 2023

RetailMinded

Our tips for retail marketing will help you level up in 2023 for better sales and happier customers. Amplify Your Associates’ Reach via Social Marketing If you’re making the right hiring decisions, your sales associates should be prime examples of who you’d want as brand ambassadors.

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Is the DTC business model dead, or just evolving?

Inside Retail

Analyzing over 80 different rigorous peer-reviewed studies on DTC, we discovered a few common insights that prove the DTC model isn’t dead, it’s just evolving and, in fact, it could still be a great way for smaller brands to build customer engagement. Engaging with customers directly online is particularly appealing for new brands.

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Meet Sugar: The “anti-establishment” beauty retailer Indian consumers crave

Inside Retail

Strengthening our retail footprint by enhancing the retail marketing and visual merchandising experience, our product line, and our product distribution is going to be of prime importance,” Singh said. The company has also deployed a unique user interface for its brand owned app to drive education-led engagement. “As

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How a 16th century sculptor inspired Singaporean furniture brand Cellini

Inside Retail

Our headquarters is in Singapore, and all the designs come from here,” Janice Tan, Cellini’s regional retail marketing director and shareholder, told Inside Retail. When the pandemic first hit the Asian markets, Tan explained that the company was preparing for the economic downturn that would follow.

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Trends and innovation in retail check-out

CAAD

Although for decades and decades it has been a minor issue in the retail sector , the check-out process has become the new battleground for retail operations to engage and retain customers. This is in line with the big trend for innovative design in shop windows and shop fronts. Then there is mobile payment.

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How to Make Your Product Stand Out

Creative Displays Now

Humanize your website and social media strategy. Write your social media messages and emails the way a person talks. Respond to comments on your social media channels, answer questions and create posts to inspire conversation. Your social media, email and other platforms are communication tools.

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