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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI).

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Navigating the fine line between AI, personalisation and engagement

Inside Retail

Collecting customer information – Know Your Customer – has been a leading trend in recent years. A tailored experience fosters a sense of being valued and understood, that a company knows the consumer and understands their needs. However in the post-cookie, pro-privacy era, this is becoming increasingly complex.

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Loyalty card wallet app Stocard drawing shoppers to engage with brands

Inside Retail

Retailers have clocked a seismic shift in customers being more open and willing to share their data to enjoy a tailored, holistic and rewarding shopping experience. We can run multiple creative solutions for brands and retailers to engage with the user base.”. To read more, click here to visit the company’s website.

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The VM & Display Show 2024, a crucial event for any industry focused on elevating their physical space

Retail Focus

It is particularly crucial for venues in hospitality and leisure, such as hotels, resorts, restaurants, bars, cinemas, museums, and theme parks, along with a multitude of other industries that benefit from dynamic and engaging physical spaces.

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Five Strategies for engaging Gen Z through experiential marketing 

Trade Show Booth Companies - Trade Group

To distinguish your product from competitors, embracing experiential marketing is an excellent approach to actively engage, captivate, and cultivate Gen Z into enthusiastic advocates for your brand. Here are some strategies to effectively engage Gen Z consumers. Relying solely on straightforward demographics is no longer sufficient.

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The Psychology Behind Consumer Behaviour – How Students Act?

Retail Focus

Understanding the psychology behind consumer behaviour is crucial for businesses and marketers aiming to tailor their strategies effectively. The rise of digital platforms has profoundly influenced their purchasing habits, enabling instant access to information and peer reviews. Social Influence. Lifestyle and Personality.

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Creating customer experiences that drive ROI

Inside Retail

This approach is not just cost-effective – with brands reporting an average saving of around 40 per cent – but also facilitates targeted communication, where messages are tailor-made for segmented audiences, thereby increasing engagement. and clearly tracking revenue from each source.

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