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Navigating the fine line between AI, personalisation and engagement

Inside Retail

Collecting customer information – Know Your Customer – has been a leading trend in recent years. Armed with a huge depth of knowledge about an individual customer, from their browsing behaviour to their purchase patterns, both human and AI-powered agents can deliver exceptionally personalised service.

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The Psychology Behind Consumer Behaviour – How Students Act?

Retail Focus

Understanding the psychology behind consumer behaviour is crucial for businesses and marketers aiming to tailor their strategies effectively. For students, grappling with academic demands often leads to unique consumer patterns, especially when seeking services that align with their educational needs. Social Influence.

Consumer 130
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Retail’s tech revolution sets laser-like focus on the consumer

Inside Retail

The crux of this phygital evolution lies in its ability to harness data and advanced tech tools to create a retail ecosystem that is intuitive, responsive and engaging. The modern shopper seeks a tailored shopping experience, and generative AI emerges as a powerful tool in the retailer’s arsenal to meet this demand.

Consumer 147
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Meet Starsleep: the startup creating smart furniture for an ageing world

Inside Retail

From adjustable rotating beds to state-of-the-art massage chairs, and even an app to track sleep patterns and medication, the company has its sights set on dominating the smart furniture market for an often overlooked demographic. Another product developed by the company is the Starnote app, which monitors sleep patterns and general health.

Pattern 130
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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

Upholding their brand’s legacy and exclusivity is necessary while also exploiting the potential of digital technologies to reach, engage, and retain their clientele. By tailoring product recommendations, exclusive offers, and content, we can take into account the customer’s preferences, past purchases, and behaviour.

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Why Retailers Should Embrace Retail Digital Transformation

Retail Focus

These technologies analyze customer trends and patterns to tailor-make customer preferences and expectations. Customers can easily access information through mobile apps and websites. AI adoption sees retailers tailor-make promotions and deals to send product reminders to consumers. Most retailers leverage Web 3.0

Tailored 130
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Meet Daniel Broderick, a New Yorker helming New Era’s APAC operations

Inside Retail

The brand also invested in targeted marketing campaigns, leveraging social media and celebrity endorsements to engage with a younger demographic. “My This experience has also sharpened his ability to adapt to diverse markets and tailor strategies to meet the specific needs and preferences of APAC consumers.