Retail Focus

APRIL 4, 2024

Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace.

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All Work

APRIL 15, 2022

While it’s important to consider the timing, it’s more important for organizations to leverage this opportunity to reimagine post-pandemic work by asking bolder questions, and developing visionary answers with a fresh strategy. How can we employ a workplace strategy that best supports culture and growth goals?

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Retail Focus

MAY 16, 2024

In this article, we’ll explore the role of user experience in Bonus.org’s success story, and discuss different strategies to improve the UX of a site! This includes visual design, functional requirements, information design, navigation design, and more. The page presents all the important information, yet avoids overwhelming the user.

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Inside Retail

NOVEMBER 8, 2023

In line with this trend, Yotpo Email offers a pricing strategy based on the volume of emails sent rather than the database size. Orchestrate the perfect multichannel experience informed by your engagement data, triggering timely, personalised texts and emails (without extra work!) and clearly tracking revenue from each source.

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Inside Retail

MARCH 25, 2024

A roadmap for delivering customer experience Coinciding with the launch of the new POS hardware suite this week, Shopify has released a report 5 Tactics to Level Up Your In-store Experience – a roadmap for retailers wanting to enhance their customer experience strategy. Make it special for shoppers by focusing on personalisation and service.

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All Work

DECEMBER 19, 2023

McDannald’s extensive experience as an interior designer and lighting manufacturer’s representative has positioned her successfully to create expertly designed, connected, and flexible workspaces tailored to enhance the well-being and productivity of the modern workforce. “I I think we need to build buildings a little bit differently.

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RetailMinded

OCTOBER 20, 2023

If you own your own business or have a senior position at a company, a product marketing strategy is an effective approach you may take for future success. Whether you are in the run-up to launching a new product or service or trying to boost and improve existing ones, a well-constructed strategy makes all the difference.

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Inside Retail

DECEMBER 12, 2023

Because just as sure as you’ll hear “Auld Lang Syne” at midnight on New Year’s Eve, consumer behaviour and expectations will continue to shift, and your marketing technology optimisation strategy needs to be ready to face new challenges. Personalisation can greatly enhance the customer experience and drive engagement.

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RetailMinded

OCTOBER 1, 2023

The fusion of digital technology, experiential engagement, and personalized narratives empowers these retailers to thrive. Understanding Your Audience Any effective marketing strategy is based on a profound understanding of the target market. These displays create deep brand connections, fostering loyalty and emotional engagement.

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RetailMinded

JULY 29, 2023

I’ll then suggest some effective strategies that independent retailers can use to stay ahead of the competition. They want an engaging shopping experience that is tailored to their specific needs. This has given customers an empowering experience, increasing access to abundant information and a broader range of choices.

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RetailMinded

JULY 29, 2023

I’ll then suggest some effective strategies that independent retailers can use to stay ahead of the competition. They want an engaging shopping experience that is tailored to their specific needs. This has given customers an empowering experience, increasing access to abundant information and a broader range of choices.

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Inside Retail

MARCH 27, 2024

Bringing its fashion lens to the Cancer Council’s research, The Iconic aims to motivate consumers to make more informed and healthier styling choices. Inside Retail spoke to The Iconic’s chief marketing officer , Joanna Robinson, to unpack the strategy that propelled this successful campaign. “As million followers.

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Inside Retail

FEBRUARY 28, 2024

His unwavering dedication to empowering individuals through informed skincare choices underscores Minimalist’s mission to redefine beauty standards globally. We ensure radical transparency by openly sharing information about our ingredients, sourcing practices, and manufacturing processes. Yadav is a big fan of TikTok.

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RetailMinded

SEPTEMBER 28, 2023

Whether you’re a boutique clothing store or a cozy bookstore, your staffing strategies ensure excellent customer service and growth. Doing so can tailor your staffing strategy to align with your goals. Identifying Your Business Goals Your staffing strategy should be a reflection of your business objectives.

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Retail Focus

AUGUST 8, 2023

Experts can create tailored marketing strategies and optimize your content to improve search engine rankings and increase brand awareness. Social Media Management Outsourcing social media management to experts allows you to leverage various platforms to engage with customers, build brand loyalty, and promote your products effectively.

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RetailMinded

MAY 15, 2024

Key Takeaways: IT risk consulting strengthens a retail business’s cybersecurity posture by evaluating vulnerabilities, setting up advanced security protocols, and creating incident response strategies. Mitigate IT risks : Consultants create strategies to minimize the likelihood of IT risks or mitigate their impact when they occur.

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Inside Retail

NOVEMBER 27, 2023

In the ever-evolving retail landscape, technology has swiftly moved from being a novelty to becoming the linchpin of both operational and customer-centric strategies. The crux of this phygital evolution lies in its ability to harness data and advanced tech tools to create a retail ecosystem that is intuitive, responsive and engaging.

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Inside Retail

NOVEMBER 14, 2023

The Terminal “Our ‘click and mortar’ strategy is designed to integrate the convenience of online shopping with the tangibility of a physical store – where products purchased at the store are delivered straight to customers’ homes to ensure a seamless and engaging customer journey,” he told Inside Retail.

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Inside Retail

OCTOBER 24, 2023

The brand also invested in targeted marketing campaigns, leveraging social media and celebrity endorsements to engage with a younger demographic. “My Broderick said that he gained valuable insights into effective brand positioning, marketing strategies, and building strong partnerships with retailers and influencers.

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Retail Focus

JUNE 21, 2023

Technology has the ability to not only enhance the customer’s experience but the businesses can also benefit from a boost in brand loyalty, improved marketing strategies, and the ability to streamline the business to make it more agile and cost-effective. Just What Can Technology Do For Business?

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Inside Retail

JUNE 28, 2021

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. On top of that, another rising privacy concern revolves around how retailers are obtaining and using location data from customer’s smartphones to direct advertising strategies.

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Retail Focus

SEPTEMBER 27, 2022

This tech enables marketers to utilise modern features such as location services in tailoring marketing operations. Visual marketing is an advertisement strategy, which can be used to present ideas that could be difficult to grasp through text.

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Inside Retail

JUNE 13, 2023

For fall/winter 2023, our objective is to further engage with EIPs. All this work is helping to deliver progress against YNAP’s sustainability strategy, Infinity, which aims to contribute to a more sustainable, circular, and inclusive fashion system through to 2030. How do you plan to leverage them?

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Inside Retail

JUNE 28, 2021

Finding out what makes them tick empowers you to tailor your messaging to attract their attention because you’ve found out their interests, concerns, pain points, preferred communication channels and more. Utilising social listening will help identify key influencers within your industry so you can integrate them into your wider strategy.

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Inside Retail

JUNE 29, 2021

Here are some strategies to reach customers at the time of purchase: Adopt an agile approach. While this strategy may require more real-time data, it will allow retailers to more quickly adjust business offerings to meet consumer expectations. If there’s one thing businesses learned from last year, it’s that nothing is constant.

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Inside Retail

SEPTEMBER 13, 2023

This evolution marks an opportunity for retailers to redefine their core purpose, reinvent consumer engagement, and ultimately reinvigorate their brands. Give teams access to relevant customer information, like sales histories or wishlists, which staff can leverage to provide personalised upselling and product recommendations.

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RetailMinded

MARCH 16, 2024

With staff constantly fielding questions and needing quick access to product information, an efficient search system is crucial. This type of platform reduces the time employees spend hunting for information and allows them to focus more on customers. The result?

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Inside Retail

JULY 12, 2023

A recent study conducted by customer engagement platform Twilio revealed that marketers in the Asia-Pacific (APAC) region are not only embracing this transition but also recognising the vast potential of alternative data sources, particularly zero and first-party data.

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Retail Focus

JUNE 16, 2023

This is to tailor a brand story that resonates with them. Crafting brand narratives through popup stores can be an effective strategy to engage customers, create buzz, and build a unique brand experience. This scarcity creates a sense of urgency and exclusivity, driving customer engagement and brand loyalty.

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Retail Bound

MARCH 5, 2024

By using data to inform your product launch strategy, you can make smarter decisions that are backed by evidence rather than guesswork. By analyzing this data, you can identify key demographics, preferences, and behaviors that will help you tailor your product and marketing efforts.

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RetailMinded

NOVEMBER 4, 2023

Engage With Visitors: Responding to comments and messages builds trust with potential shoppers. This means strategies that work well on Instagram might not be as effective on LinkedIn. This means strategies that work well on Instagram might not be as effective on LinkedIn.

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Inside Retail

JULY 27, 2021

By developing decisions based on sound, sustainable analytics-based information, multinational retail consultancy Scalene Group is positively impacting product ranging, category space allocation, store network development and even promotional pricing for retailers spanning three continents.

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Inside Retail

DECEMBER 3, 2023

By targeting this audience with tailored marketing messages, you can increase the likelihood of conversion and achieve a higher ROI. Increased engagement – a high propensity audience is more likely to engage with marketing messages as they already should have some level of familiarity with your category or segment.

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Retail Bound

NOVEMBER 28, 2023

Not only do they provide a visually engaging way to showcase products, but they also help to build trust and credibility with potential customers. In this blog, we’ll explore how product videos can benefit retail sales and why they should be an integral part of any brand’s marketing strategy.

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Inside Retail

JULY 18, 2023

They expect tailored content that aligns with their lifestyle, irrespective of location, preferred device or even time – placing greater strain on today’s stores. But without optimising the tools available or resetting strategy, retailers may struggle to remain successful in this new world.

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RetailMinded

OCTOBER 24, 2023

In the vibrant and ever-evolving world of retail, brands vie for a coveted spot in the consumer’s attention and shopping basket, making a meticulously crafted sales outreach strategy becomes the cornerstone of enduring success.

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Trade Show Booth Companies - Trade Group

MARCH 29, 2024

By creating anticipation, you’re not just informing potential attendees about your presence; you’re making them look forward to it. By utilizing data analytics and insights, you can tailor your ads to reach individuals most likely interested in your products or services. You can get there using these strategies.

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