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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI).

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The Psychology Behind Consumer Behaviour – How Students Act?

Retail Focus

Understanding the psychology behind consumer behaviour is crucial for businesses and marketers aiming to tailor their strategies effectively. The rise of digital platforms has profoundly influenced their purchasing habits, enabling instant access to information and peer reviews. Social Influence. Lifestyle and Personality.

Consumer 130
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Five Strategies for engaging Gen Z through experiential marketing 

Trade Show Booth Companies - Trade Group

To distinguish your product from competitors, embracing experiential marketing is an excellent approach to actively engage, captivate, and cultivate Gen Z into enthusiastic advocates for your brand. Here are some strategies to effectively engage Gen Z consumers. Relying solely on straightforward demographics is no longer sufficient.

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The Strongest Retail Marketing Strategies That Appeal to Students

Retail Focus

Just as students might seek custom paper writers to tailor content specifically to their academic needs, retailers must similarly customize their marketing strategies to meet the unique demands and preferences of the student market. Platforms like Instagram, TikTok, and Twitter are where students spend a significant portion of their time.

Strategy 130
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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

Upholding their brand’s legacy and exclusivity is necessary while also exploiting the potential of digital technologies to reach, engage, and retain their clientele. Luxury brands aim to create a customer experience that is seamless and consistent across physical stores, online platforms, mobile apps, and social media.

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Meet Minimalist, the fast-growing Indian skincare brand set for global growth

Inside Retail

His unwavering dedication to empowering individuals through informed skincare choices underscores Minimalist’s mission to redefine beauty standards globally. We ensure radical transparency by openly sharing information about our ingredients, sourcing practices, and manufacturing processes. Yadav is a big fan of TikTok.

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How brands can capitalise on Pinterest’s push to make everything shoppable

Inside Retail

With over 460 million people using social media platform Pinterest each month, there are countless opportunities for savvy retailers to capitalise on this engagement, and convert traffic into sales. They are coming because it’s away from the toxicity of other social media platforms,” she said.