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The Psychology Behind Consumer Behaviour – How Students Act?

Retail Focus

Understanding the psychology behind consumer behaviour is crucial for businesses and marketers aiming to tailor their strategies effectively. The rise of digital platforms has profoundly influenced their purchasing habits, enabling instant access to information and peer reviews. Social Influence. Lifestyle and Personality.

Consumer 130
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Meet Minimalist, the fast-growing Indian skincare brand set for global growth

Inside Retail

His unwavering dedication to empowering individuals through informed skincare choices underscores Minimalist’s mission to redefine beauty standards globally. We ensure radical transparency by openly sharing information about our ingredients, sourcing practices, and manufacturing processes. Yadav is a big fan of TikTok.

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Want the juicy goss on your customers? It’s time to use social listening

Inside Retail

Finding out what makes them tick empowers you to tailor your messaging to attract their attention because you’ve found out their interests, concerns, pain points, preferred communication channels and more. Social listening is also a highly effective way to gather feedback on your performance. To put it simply: no research = no sales.

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The Strongest Retail Marketing Strategies That Appeal to Students

Retail Focus

Just as students might seek custom paper writers to tailor content specifically to their academic needs, retailers must similarly customize their marketing strategies to meet the unique demands and preferences of the student market. Platforms like Instagram, TikTok, and Twitter are where students spend a significant portion of their time.

Strategy 130
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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

Luxury brands aim to create a customer experience that is seamless and consistent across physical stores, online platforms, mobile apps, and social media. By tailoring product recommendations, exclusive offers, and content, we can take into account the customer’s preferences, past purchases, and behaviour.

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Meet Gen Alpha, the kids and tweens already influencing purchase decisions

Inside Retail

The dominant platforms on which these generations spend their time are visual social media sites. For Generation Alpha, their ideal platforms are social, the content visual and the format is story based. As the next wave of young e-shoppers, they will be hyper-informed and constantly connected.

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How brands can capitalise on Pinterest’s push to make everything shoppable

Inside Retail

With over 460 million people using social media platform Pinterest each month, there are countless opportunities for savvy retailers to capitalise on this engagement, and convert traffic into sales. They are coming because it’s away from the toxicity of other social media platforms,” she said.