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Philip Morris unveils new HEATWAVE OPEN digital trade engagement platform

Retail Times

Philip Morris Limited (PML) has unveiled HEATWAVE OPEN, a cutting-edge Digital Trade Engagement Platform designed to bolster online support for convenience retailers stocking IQOS, the world’s number one heated tobacco device. Retail Times - Retail Times, the free retail news website

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The impact of gamification on retail customer engagement

Inside Retail

Increased engagement leads to higher sales. Shoppers today are happy to be entertained, nudged, challenged, and engaged beyond a product transaction,” said Kate Musgrove, MD at Bazaarvoice at Asia Pacific. Increase customer engagement. Gaming can help marketers: Collect valuable customer data. Increase sales and revenue.

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How technology can drive meaningful engagement between store staff and shoppers

Inside Retail

Consumers shopping in physical stores are seeking a more personalised and relevant engagement with retailers today, based on their needs and desires – they want more than conversations with sales associates merely trying to sell them something. Store associates are lucky if they can engage beyond ‘How can I help you?’

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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI).

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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How retailers are wasting technology at the cost of customer engagement

Inside Retail

Murdo Wallace, director of operations, Apac, with Dotdigital, describes the problem as ‘shiny new toy syndrome’ – where executives are racing to embrace the ‘next big thing’ in customer engagement solutions thinking they’ll be a step ahead of their competitors. In reality, he says, the reverse is usually true. “If

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Revolutionising retail engagement with cashback

Inside Retail

The report demonstrates how engaging with special offers plays a crucial role in establishing lasting brand loyalty. For more information about Cashrewards, visit A Dollar Saved is a Dollar Earned. The post Revolutionising retail engagement with cashback appeared first on Inside Retail.

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Product Discovery: Enabling Search Outside the Box

Go beyond the basics with Algolia and Orium to explore the elements of search-and-discover you can leverage to create an optimized brand experience that delivers the right products at the right time, engaging customers throughout their shopping journeys.