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The impact of gamification on retail customer engagement

Inside Retail

Sephora Beauty uses live streams to promote new products. Increased engagement leads to higher sales. Shoppers today are happy to be entertained, nudged, challenged, and engaged beyond a product transaction,” said Kate Musgrove, MD at Bazaarvoice at Asia Pacific. Increase customer engagement. Increase sales and revenue.

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Revolutionising retail engagement with cashback

Inside Retail

The report demonstrates how engaging with special offers plays a crucial role in establishing lasting brand loyalty. Cashrewards’ own brand partners have seen considerable success in their cashback promotions, including FMCG and F&B partners selling lower-cost items.

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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI).

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Navigating the fine line between AI, personalisation and engagement

Inside Retail

Collecting customer information – Know Your Customer – has been a leading trend in recent years. The challenge is striking a balance: an overly robotic chatbot might reduce the level of engagement that companies are seeking. When these technologies are able to leverage vast amounts of customer data, they can become extremely powerful.

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Infographic Design – 10 infographics to engage your audience

Parker Design

So it’s no surprise that over 90% of the information we process is visual. That’s why the use of infographics can really help you maximise the effectiveness of your marketing or internal engagement campaigns, as they allow your audience to understand complex messages quickly. 3 – 2, 1… Launch!

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Loyalty card wallet app Stocard drawing shoppers to engage with brands

Inside Retail

Alongside that is the performance media channel, where Stocard users can check out the offers tab and see what all these amazing brands and retailers in Australia are running from a promotional standpoint at any given time throughout the year. We can run multiple creative solutions for brands and retailers to engage with the user base.”.

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How to Manage Seasonal Sales and Promotions Across Multiple Locations

Compliantia

In fact, for brick and mortar retailers, promotions generally account for anywhere from 10% to 45% of total revenue. Understanding how to manage seasonal sales and promotions is key to running a successful store. This job of managing promotions becomes more complex when you start adding multiple locations into the mix.