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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI).

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How technology can drive meaningful engagement between store staff and shoppers

Inside Retail

Consumers shopping in physical stores are seeking a more personalised and relevant engagement with retailers today, based on their needs and desires – they want more than conversations with sales associates merely trying to sell them something. Store associates are lucky if they can engage beyond ‘How can I help you?’

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Loyalty card wallet app Stocard drawing shoppers to engage with brands

Inside Retail

We can run multiple creative solutions for brands and retailers to engage with the user base.”. Retailers interested in using Stocard from a marketing perspective or as a provider for a loyalty programme are invited to connect with the firm for more information. To read more, click here to visit the company’s website.

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The case for a three-pronged approach to sustainability

Inside Retail

Sustainability from a consumer perspective Monash Business School’s Australian Consumer and Retail Studies (ACRS) research unit has conducted research into sustainability for several years via the Retail Monitor to better understand consumers’ attitudes and behaviours when it comes to sustainability.

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The brands that have consumers buying jewellery brands

Inside Retail

The founder sees her personal jewellery collection as a curation of keepsakes symbolising her most precious memories which heavily informs her design process. “To We find that there is quite a lot of consistency in the jewellry industry from an engagement perspective,” said Cullen.

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Five Strategies for engaging Gen Z through experiential marketing 

Trade Show Booth Companies - Trade Group

To distinguish your product from competitors, embracing experiential marketing is an excellent approach to actively engage, captivate, and cultivate Gen Z into enthusiastic advocates for your brand. Here are some strategies to effectively engage Gen Z consumers.

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What The Iconic’s partnership with Cancer Council signals about retail’s power

Inside Retail

Bringing its fashion lens to the Cancer Council’s research, The Iconic aims to motivate consumers to make more informed and healthier styling choices. The best retail collaborations appear to be organic, and this partnership met the mark with The Iconic promoting sun safety from a style and fashion perspective.