Remove Engagement Remove Information Remove Perspective Remove Promotion
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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI).

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Loyalty card wallet app Stocard drawing shoppers to engage with brands

Inside Retail

Alongside that is the performance media channel, where Stocard users can check out the offers tab and see what all these amazing brands and retailers in Australia are running from a promotional standpoint at any given time throughout the year. We can run multiple creative solutions for brands and retailers to engage with the user base.”.

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Five Strategies for engaging Gen Z through experiential marketing 

Trade Show Booth Companies - Trade Group

To distinguish your product from competitors, embracing experiential marketing is an excellent approach to actively engage, captivate, and cultivate Gen Z into enthusiastic advocates for your brand. Use experiences to promote products Generation Z isn’t driven by acquiring possessions for the sake of ownership.

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What The Iconic’s partnership with Cancer Council signals about retail’s power

Inside Retail

The Iconic has partnered with the Cancer Council with support from the Australian Government to promote sun-smart dressing as part of a joint cancer prevention and advocacy effort. Bringing its fashion lens to the Cancer Council’s research, The Iconic aims to motivate consumers to make more informed and healthier styling choices.

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How Malaysia’s iMotorbike is disrupting the market and building community

Inside Retail

The team aims to achieve this through personalised communication, targeted promotions, and other initiatives aimed at expressing gratitude to its loyal customer base. “By By prioritising customer satisfaction and engagement, we intend to solidify our position in the market and continue our upward trajectory in the future,” she elaborated.

Marketing 130
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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

After the success of this campaign, the two companies will continue to work on new methods of collecting consumer data and improving customer engagement using zero-party data. The second was that the preference data they collected in the form of zero-party data can now be used for sales promotions in-store. Campaign objectives.

Strategy 230
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Akeneo Named Overall Ventana Research Value Index Leader in Product eXperience Management Research

Retail Focus

By incorporating customer expectations and demands for vendor selection, Ventana Research generates a complete report, helping organisations evaluate the efficiency and effectiveness of Product Information Management (PIM) tools in delivering engaging digital experiences through PXM best practices.