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Loyalty card wallet app Stocard drawing shoppers to engage with brands

Inside Retail

So retailers can run digital catalogues, digital carousels, interactive videos, short-form videos, and more – similar to creative assets that can be used across social channels such as Facebook and Instagram. We can run multiple creative solutions for brands and retailers to engage with the user base.”.

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High tech meets high fashion: Balmain launches NFT-based loyalty program

Inside Retail

With the rise of Web3 technology, it’s possible to create a close connection between the brand, designs, experiences and global community and store information in the form of on-chain records. Instead of thinking where our body is at a particular moment, consider it from the perspective of what our consciousness focuses on.

Fashion 278
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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

After the success of this campaign, the two companies will continue to work on new methods of collecting consumer data and improving customer engagement using zero-party data. The second was that the preference data they collected in the form of zero-party data can now be used for sales promotions in-store. Campaign objectives.

Strategy 230
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Should you be friends with your co-workers? Here’s what the research says

Inside Retail

By specifying friendship types, and understanding the benefits of each, we can make informed decisions about whether investing in specific relationships is worthwhile. Merely sharing information with another person doesn’t provide these opportunities though — an emotional exchange is needed.

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Crafting luxury brand narratives through popup stores

Retail Focus

Crafting brand narratives through popup stores can be an effective strategy to engage customers, create buzz, and build a unique brand experience. Creating interactive experiences: Engaging customers through interactive experiences that allow them to connect emotionally with the brand is essential.

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Data dynamism: Three ways embedded analytics are transforming retailers’ data into competitive retail insights

Retail Focus

Often, data is left to atrophy in a stand-alone IT department when it should be available in an accessible form to everyone in the organisation, exactly when and where they want it. A key reason for this is that the carefully gathered data rarely makes it into the hands of the people who need it. And finally – new income streams.

Strategy 244
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Point-of-Purchase (POP) Design Tips for the Festive Period

Retail Focus

From the perspective of both customers and stock and CFD traders , it’s fair to surmise that sustainable high street brands are faring particularly well at present. But which retail brands are doing particularly well at present, and how can you design your in-store POP displays to achieve the optimal impact?

Design 130