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Loyalty card wallet app Stocard drawing shoppers to engage with brands

Inside Retail

Retailers have clocked a seismic shift in customers being more open and willing to share their data to enjoy a tailored, holistic and rewarding shopping experience. We can run multiple creative solutions for brands and retailers to engage with the user base.”. To read more, click here to visit the company’s website.

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Why teddy-bear brand Steiff sees a big opportunity to grow in China

Inside Retail

The joint venture, announced in February, marks the establishment of Steiff Asia Ltd and the inauguration of an Asia supply chain hub situated in the Shanghai free trade zone, functioning as a pivotal logistics centre to cater not only to the Chinese market but also to other key markets across Asia and the US.

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Traditional learning methods are failing: How new techniques can succeed

Inside Retail

Mark Eggers, co-founder of Yarno – the tech company that created a gamified team-based learning solution aimed at retail workers (and others who don’t sit behind a desk all day) – says businesses relying on outdated training formats are missing upselling opportunities.

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Stop, collaborate and listen: What big business can learn from small stores

Inside Retail

They actively engage with residents, support local causes, sponsor events, and often collaborate with neighbouring businesses creating a network of support that fuels community development. By forming partnerships, local traders can leverage their collective strengths, share resources, and engage in joint marketing efforts.

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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

After the success of this campaign, the two companies will continue to work on new methods of collecting consumer data and improving customer engagement using zero-party data. Consumers were asked to choose their favourite long sleeve polo colours and vote against other colours. Campaign objectives. Check it out here.

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Why Innovative Loyalty Card Programs Can Significantly Improve Customer Retention & Engagement

Parcel Pending

Membership levels based upon the amount a customer spends are the most common form of loyalty program. Instead, shoppers are clamoring for instant benefits in the form of immediate discounts on their purchase (53%) and faster shipping (51%). Starbucks customers, for example, feel engaged with its annual free birthday drink.

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“Doing nothing wasn’t an option”: M.J. Bale CEO Matt Jensen

Inside Retail

Everyone in the company knows them and we use them to keep each other on track. I’m lucky that I’ve been mostly working with the same Italian and Japanese weavers/makers for about two decades now, so we tend to bounce off each other and have a sound mutual understanding of creating products with integrity. Why do you think M.J.

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